Marketing and Brand Manager

The ideal candidate will be responsible for developing and executing marketing initiatives that resonate with our target audience, ensuring brand consistency across all channels. This role requires a blend of creativity, analytical skills, and strategic thinking to drive brand growth and engagement. • Design work to create marketing collateral via Adobe Suite: InDesign, Photoshop, Illustrator, Canva • Create and implement design templates for on-site teams to use (e.g., menus, flyers, community announcements) • Develop print and digital marketing collateral such as brochures and flyers • Create blog content in conjunction with in-house subject matter experts • Assist with the implementation and management for marketing automation and customer relationship management • Work with vendors on the development and maintenance of company websites, digital marketing campaigns, and copy development • Develop and manage effective lead nurture campaigns to progress leads through the sales funnel and maximize conversion rates. Develop and manage email templates and automated messages to augment Sales’ interaction with prospects • Leverage data to build reports that help tell the lead generation story to determine which tactics are most effective in generating qualified leads • Implement, and monitor the organization’s advertising and promotional activities through efficient marketing technologies including marketing automation and ensure consistency of the brand in all communications and advertising, including the digital journey • Proficient in Adobe CreativeSuite and WordPress • Understanding of SEO, GA4, AdWords and conversion tracking preferred • Experience with marketing automations • Knowledgeable of all related regulations, procedures, laws, regulations and guidelines pertaining to long-term care preferred • Valid Driver's License • Due to the nature of the work performed by National Medical Supply.