Marketing and Communications Director

The Marketing and Communications Director is responsible for the strategic direction and implementation of all French Quarter Festivals, Inc.’s external communication, including but not limited to branding and marketing efforts, paid advertising, public relations messaging, media relations, and the social media presence. Strategy • Develop and implement annual marketing strategy and calendar • Create and manage annual marketing budget • Develop messaging strategy across all platforms • Ensure annual goals are met and create outcomes reports Public Relations • Develop and drive the annual public relations strategy for FQFI and its events and initiatives • Manage all crisis response communications including messaging and coordination of internal and external stakeholders • Write and distribute all press releases, newsletters, and media alerts • Develop and maintain media partnerships, both local and national • Develop and deliver media pitches and coordinate subsequent media interviews • Create strategic messaging and talking points for all media engagements • Serve as secondary spokesperson for FQFI • Oversee media engagement at FQFI events including but not limited to media credentialing and hospitality areas Digital Asset Management • Draft and distribute quarterly newsletter • Develop and execute strategies to optimize web traffic and conversion • Manage website and app • FQFI has a WordPress site that requires regular updates. The Marketing and Communications Director is responsible for edits, creating new pages, and applying regular updates • The French Quarter Festival app is integrated with WordPress sites.