Marketing and Communications – Digital Marketing and CRM Lead M/F

Join a Global Leader in Business Education SKEMA offers a vibrant and international work environment, ideal for individuals who are passionate about education and eager to contribute to shaping future global business leaders. Social Media & Digital Content Strategy • Manage and grow SKEMA USA’s presence on platforms including LinkedIn and Instagram • Create and implement a content calendar that aligns with recruitment cycles, events, and news • Design engaging, multimedia content (images, videos, stories, testimonials) • Track performance and adjust strategies based on engagement analytics and audience trends Email Marketing & CRM Campaigns • Create and manage digital marketing campaigns using CRM tools (e.g., Salesforce, HubSpot, Mailchimp, or equivalent) • Segment and target audiences effectively for program promotions, event invitations, and student engagement • Monitor campaign performance, analyze metrics, and report on lead generation and nurturing effectiveness • Be part of a purpose-driven, international academic institution shaping the next generation of global leaders • Take ownership of high-impact marketing and communications projects with global visibility • Collaborate with diverse, dynamic teams across France, the U.S., and beyond