Marketing and Communications Strategist

Partner with sales and leadership to develop marketing strategies that align with business goals and communication needs.Conduct market research and competitive analysis to inform strategic marketing decisions.Oversee the creation, execution, and optimization of integrated marketing campaigns across multiple channels (social media, online advertising, print, email, etc. ), ensuring alignment with brand messaging, marketing objectives, and business goals.Lead the creation and execution of multimedia content (photos, videos, presentations) to support marketing initiatives and enhance brand storytelling.Write, edit, and distribute external communications, including press releases, thought leadership pieces, and public relations materials.Represent the company at trade shows, industry events, and community fairs, ensuring brand alignment with strategic marketing objectives.Monitor and analyze campaign performance metrics to measure ROI, optimize strategies, and drive continuous improvement.Develop and manage the company’s social media strategy and reputation, ensuring alignment with broader business goals.Optimize SEO/SEM initiatives to improve online visibility and generate leads.Proofread and copyedit content for accuracy, consistency, and alignment with brand voice.Secure leadership approval of editorial calendars and key content before publishing.Develop and implement internal communication strategies to enhance employee engagement, alignment, and morale, including overseeing internal newsletters and announcements.Manage marketing projects to ensure timely execution, budget adherence, and measurable results, acting as a liaison with vendors to ensure alignment with brand strategy.Requirements Excellent verbal and written communication skills (including public speaking and presentations).Strong organizational and time management skills with a proven ability to meet deadlines.Excellent analytical and problem-solving skills.Proficiency with the WordPress.org CMS.Proficiency with Large Language Models (LLMs) and other AI content generation tools.Experience with video production and editing software is a plus.Strong attention to detail and accuracy.Ability to work independently and as part of a team.Flexibility to work both in an office setting and on-site at job locations.Working conditions Noise levels are typically moderate in the office but may be louder in occupied or active property settings. While performing the duties of this Job, the employee is regularly required to stand and sit; use hands to finger, handle, or feel and reach with hands and arms.