Marketing and Communications Specialist

About the position

The Marketing and Communications Specialist supports the college’s marketing and communications efforts with a primary focus on social media strategy, content development, and coordinated storytelling across platforms. Under the direction of the Associate Director of Marketing & Communications, the role helps execute the college’s social media strategy by creating and scheduling daily and campaign-based content that strengthens brand presence and engagement. The position monitors performance metrics, prepares reports to inform future strategy, and collaborates with university partners to ensure content aligns with brand, accessibility, and institutional standards. In addition to social media management, the role plays a key part in writing, editing, and developing cohesive marketing materials that reflect the college’s voice and visual identity. This includes promoting events and initiatives through a range of channels such as newsletters, emails, social platforms, and print. The position also provides writing, editing, and design support for major college communications, including the monthly Fulbright Review digital publication, The Fulbright Review print magazine, and content distributed through Arkansas News. More broadly, the role contributes to the college’s overall internal and external communications strategy by helping manage editorial calendars, coordinating collaborative content workflows, and supporting publications and marketing materials across departments. As part of a collaborative team, the position also provides backup support when needed to ensure continuity and quality across college communications. The Marketing & Communications Specialist can work a flexible schedule and to perform other related duties as required to support the mission of the college and as directed by the Dean and the Associate Director of Marketing & Communications. Regular, non-disruptive and reliable attendance is required, as well as the ability to create and maintain collegial, harmonious working relationships with others.

Responsibilities

Supports the college’s marketing and communications efforts with a primary focus on social media strategy, content development, and coordinated storytelling across platforms.Helps execute the college’s social media strategy by creating and scheduling daily and campaign-based content that strengthens brand presence and engagement.Monitors performance metrics, prepares reports to inform future strategy, and collaborates with university partners to ensure content aligns with brand, accessibility, and institutional standards.Plays a key part in writing, editing, and developing cohesive marketing materials that reflect the college’s voice and visual identity.Promotes events and initiatives through a range of channels such as newsletters, emails, social platforms, and print.Provides writing, editing, and design support for major college communications, including the monthly Fulbright Review digital publication, The Fulbright Review print magazine, and content distributed through Arkansas News.Contributes to the college’s overall internal and external communications strategy by helping manage editorial calendars, coordinating collaborative content workflows, and supporting publications and marketing materials across departments.Provides backup support when needed to ensure continuity and quality across college communications.Can work a flexible schedule and to perform other related duties as required to support the mission of the college and as directed by the Dean and the Associate Director of Marketing & Communications.Regular, non-disruptive and reliable attendance is required, as well as the ability to create and maintain collegial, harmonious working relationships with others.Requirements

Bachelor’s degree in communications, marketing, journalism, public relations, design, or a related field from an accredited institution; or equivalent combination of education and relevant experienceAt least one year of professional, pre-professional, or internship experience in communications, marketing, social media management, digital content creation, or a related fieldDemonstrated experience creating content for digital platformsExperience managing social media platforms for an organization, including content planning, scheduling, and performance trackingStrong writing, editing, and organizational skills with attention to detail and brand consistencyWillingness to infrequently travel for story developmentKnowledge of social media strategy, platform best practices, and audience engagement trendsSkill in writing and editing compelling content for diverse audiences across print and digital platformsSkill in translating long-form stories into engaging social and web contentSkill in analyzing performance metrics and using data to inform content decisionsAbility to manage multiple projects and deadlines in a fast-paced environmentAbility to collaborate effectively with faculty, administrators, and creative partnersAbility to exercise sound judgment in messaging and represent the college professionallyNice-to-haves

Demonstrated experience leading or contributing to multi-channel content campaigns tied to measurable goals (e.g., enrollment, event attendance, audience growth)Experience developing and interpreting social media performance reports and using data to refine content strategyExperience collaborating with cross-functional teams (faculty, leadership, designers, photographers, videographers, etc.) to execute coordinated communications effortsPortfolio of digital content that demonstrates strong visual storytelling and audience engagementExperience working in higher education, nonprofit, or similarly complex organizational environmentsAbility to manage multiple projects simultaneously and adapt quickly in a fast-paced communications settingBenefits

university contributions to health, dental, life and disability insurancetuition waivers for employees and their families12 official holidaysimmediate leave accruala choice of retirement programs with university contributions ranging from 5 to 10% of employee salary