Marketing and Communication Specialist (Communications Generalist)

Department

INDIANA INSTITUTE ON DISABILIT (UA-IIDC-IUBLA)

Department Information

The Center for Behavior and Systems Innovation (CBSI), building
upon the nationally recognized HANDS in Autism model
established in 2004, advances implementation of evidence-based
practices through training, consultation, systems innovation,
resource development, and community-engaged research. The Center
builds "local capacity" by partnering with autistic individuals,
families, educators, healthcare providers, employers, community
organizations, and state agencies to improve outcomes across
educational, healthcare, employment, justice, and community
settings. Guided by the philosophy that evidence-based practices
are "Essential for autism, beneficial for all," CBSI develops
practical tools, professional learning opportunities,
implementation supports, and resources that strengthen systems
serving individuals with autism spectrum disorder (ASD),
neurodevelopmental disabilities, behavioral health needs, and
broader communities. Through interdisciplinary collaboration,
implementation science, and responsive partnerships, the Center
remains agile in addressing emerging community, statewide,
national, and international needs while advancing Indiana
University's (IU) missions of teaching, research, and
service.

Job Summary

The Marketing and Communications Specialist serves as a shared
communications resource for the Center for Behavior and Systems
Innovation (CBSI) and the Indiana Resource Center for Autism
(IRCA), leading strategic marketing, branding, and communications
efforts that advance the Centers' education, research, service, and
community engagement missions.

Department-Specific Responsibilities

Works collaboratively with interdisciplinary teams, this
position develops compelling multimedia content, manages digital
communication platforms, supports dissemination of evidence-based
resources, and promotes statewide, national, and international
initiatives.
Translates complex research and implementation efforts into
accessible, engaging communications that strengthen stakeholder
engagement, expands organizational visibility, and increases the
impact of externally funded projects.
Supports continuous improvement through data-informed marketing
strategies, coordinated brand management, and stewardship of
communication assets that ensures materials remain current,
accessible, and readily available across both Centers.
Develops and implements integrated marketing and communications
strategies that increases awareness, engagement, and participation
in the Centers' programs, services, educational offerings, and
research initiatives.
Manages branding, messaging, websites, newsletters, social
media, email campaigns, publications, and other communication
channels to ensure consistent, accessible, and audience-centered
communications.
Creates compelling written, graphic, photographic, video, and
multimedia content that communicates the Centers' impact,
evidence-based practices, partnerships, and innovations to
audiences across Indiana, the United States, and
internationally.
Monitors communications and marketing analytics to evaluate
effectiveness and guides continuous improvement of outreach and
engagement strategies.
Supports communication and marketing efforts for statewide,
national, and international initiatives, conferences, trainings,
grant-funded projects, and strategic partnerships.
Collaborates with Indiana University communications offices,
community partners, professional organizations, and funding
agencies to increase visibility and dissemination of Center
activities and resources.
Translates research, implementation efforts, and program
outcomes into accessible communications for educators, families,
providers, policymakers, researchers, and community
stakeholders.
Works closely with the Centers' Instructional Designer to
ensure marketing, educational, and dissemination materials are
aligned, accessible, and effectively communicated across audiences
and platforms.
Partners with operations staff, navigators, project teams, and
subject matter experts to coordinate communications supporting
programs, events, products, and stakeholder engagement.
Collaborates with team members to review, catalog, organize,
and maintains communication and dissemination assets, supporting an
efficient registry and monitoring system that keeps materials
current, appropriately formatted, brand compliant, and readily
available across both Centers.
Performs other duties in support of Center priorities,
strategic initiatives, and organizational growth.

General Responsibilities

Independently creates basic communications for print and
e-distribution on behalf of department or functional area within
department and in support of departmental goals and objectives;
communications may be interdepartmental; staff, faculty, or
student-focused; or external.
Responds to inquiries and requests and explains policies,
procedures, and context of communications.
Manages relationships with various internal and external
stakeholders and creates communications coverage for relevant
initiatives, events, and programs.
Prepares communications timelines and shares progress of
communications toward relevant deadlines with manager, team
members, and other relevant constituents.
Regularly monitors relevant social media and news sites;
researches relevant subject matter to increase knowledge in area(s)
of specialty.
Utilizes various communications software programs and delivers
communications in multiple formats to a variety of audiences.

Qualifications

Combinations of related education and experience may be
considered. Education beyond the minimum required may be
substituted for work experience. Work experience beyond the minimum
required may be substituted for education.

EDUCATION

Required

Bachelor's degree in communications, journalism, English,
public relations, or related field.

Preferred

Master's degree.
Coursework in digital marketing, brand strategy, multimedia
production, or communications.

WORK EXPERIENCE

Preferred

Experience in digital marketing, brand strategy, multimedia
production, or communications
Experience developing and implementing strategic marketing and
communications plans.
Experience managing websites, social media platforms, email
marketing campaigns, and digital communications.
Experience creating content for diverse audiences across print,
web, video, and social media.
Experience supporting communications for higher education,
healthcare, nonprofit, research, or public service
organizations.

SKILLS

Required

Proficient written and verbal communication skills.
Maintains a high degree of professionalism.
Demonstrates time management and priority setting skills.
Demonstrates a high commitment to quality.
Possesses flexibility to work in a fast paced, dynamic
environment.
Seeks to acquire knowledge in area of specialty.

Preferred

Experience collaborating with interdisciplinary teams and
managing multiple concurrent projects.
Experience with event promotion, stakeholder engagement, and
community outreach.
Strong understanding of branding, marketing strategy, and
audience engagement.
Experience with content management systems (CMS), email
marketing platforms, and social media management tools.
Proficiency in Adobe Creative Cloud, Canva, Microsoft Office,
and other digital communication platforms.
Experience with photography, videography, video editing, and
multimedia storytelling preferred.
Knowledge of web accessibility standards and digital content
best practices.
Strong organizational and project management skills with
exceptional attention to detail.
Ability to analyze marketing metrics and use data to inform
communication strategies.
Ability to work independently while collaborating effectively
across interdisciplinary teams.
Think strategically while executing day-to-day
communications.
Demonstrate creativity, innovation, and adaptability.
Build positive relationships with internal and external
stakeholders.
Maintain professionalism and confidentiality.
Effectively balance multiple priorities and deadlines.
Seek opportunities for continuous improvement and professional
growth.

Working Conditions / Demands

This role requires the ability to effectively communicate and to
operate a computer and other standard office productivity
equipment. The position involves sedentary work as well as periods
of time moving around an office environment and the campus. The
person in this role must be able to perform the essential functions
with or without an accommodation.

Work Location

Bloomington, Indiana

Benefits Overview

For full-time staff employees, Indiana University offers a wide
array of benefits including:

Comprehensive medical and dental insurance
Health savings account with generous IU contributions
Healthcare and dependent care flexible spending accounts
Basic group life insurance paid by IU
Voluntary supplemental life, long-term disability, critical
illness, and supplemental accidental death & dismemberment
insurance
Base retirement plan with generous IU contributions, subject to
vesting
Voluntary supplemental retirement plan options
Tuition subsidy for employees and family members taking IU
courses
10 paid holidays plus a paid winter break each year
Generous paid time off plans
Paid leave for new parents and IU-sponsored volunteer
events
Employee assistance program (EAP)

Learn more about our benefits by reviewing the IU
Benefit Programs Brochure .

Job Classification

Career Level: Core

FLSA: Exempt

Job Function: Marketing & Communications

Job Family: Communications Generalist

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This posting is scheduled to close at 11:59 pm EST on the
advertised Close Date. This posting may be closed at any time at
the discretion of the University, but will remain open for a
minimum of 5 business days. To guarantee full consideration, please
submit your application within 5 business days of the Posted
Date.

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here which includes contact information .

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