Marketing and Communications Director

Marketing and Communications Manager

Organization: Autism Support of Alabama
Location: Huntsville, Alabama
Reports to: Executive Director
Position Type: Full-Time; Office location in Huntsville
Travel: Occasional travel throughout Alabama, including some evenings and weekends

Organization Overview

Autism Support of Alabama (ASA) is a statewide nonprofit organization dedicated to improving services and support for individuals with autism and their families through education, advocacy, community partnerships, and resource development. ASA works to build a more informed, accepting, and inclusive Alabama where individuals with autism are supported throughout every stage of life.

Position Summary

The Marketing and Communications Manager is responsible for developing and implementing a comprehensive marketing, communications, branding, and public-relations strategy for Autism Support of Alabama, a statewide organization.

This position will manage ASA’s social media presence, strengthen the organization’s brand, increase public awareness, build relationships throughout the Huntsville and North Alabama communities, and communicate ASA’s programs, events, impact, and organizational milestones to families, donors, businesses, community partners, and the public.

The ideal candidate is a creative and strategic communicator who can tell ASA’s story in a compelling, respectful, and accessible way while maintaining a consistent statewide brand.

Primary Responsibilities

Marketing and Communications Strategy

Develop and implement an annual marketing and communications plan aligned with ASA’s mission, programs, fundraising goals, and strategic priorities.

Establish measurable goals and key milestones for marketing campaigns, program promotion, events, organizational announcements, and community engagement.

Create and maintain an organization-wide communications calendar.

Coordinate messaging across programs, annual events, fundraising campaigns, regional networks, and community initiatives.

Work closely with the Executive Director, Development Director, Programs Director, volunteers, and board members to ensure consistent and timely communication.

Social Media and Digital Communications

Manage ASA’s social media accounts, including content planning, writing, scheduling, publishing, and audience engagement.

Create engaging content that highlights ASA’s programs, resources, family stories, community partnerships, events, and statewide impact.

Develop campaigns that increase awareness, engagement, event participation, donations, and use of ASA’s services.

Monitor messages, comments, and community conversations and respond appropriately and promptly.

Maintain a consistent posting schedule and social media content calendar.

Track social media performance and provide regular reports on reach, engagement, growth, and campaign results.

Stay current on social media trends and recommend appropriate new platforms, tools, and strategies.

Assist with website content, email newsletters, digital advertising, and other online communications.

Branding and Content Creation

Develop, strengthen, and protect ASA’s organizational brand and visual identity.

Create and maintain brand standards for logos, colors, fonts, messaging, photography, and other visual materials.

Ensure materials created by staff, volunteers, regional partners, and outside vendors follow ASA’s brand guidelines.

Design or coordinate the creation of social media graphics, flyers, brochures, presentations, advertisements, signage, reports, and promotional materials.

Write and edit clear, accurate, and engaging content for a variety of audiences.

Develop templates that staff and regional partners can use while maintaining brand consistency.

Ensure communications are inclusive, accessible, respectful, and aligned with current autism-acceptance language and practices.

Coordinate photography and video content while following appropriate privacy, permission, and media-release procedures.

Public Relations and Media Relations

Develop and implement a statewide public-relations strategy.

Write and distribute press releases, media alerts, public statements, feature stories, and organizational announcements.

Build and maintain relationships with television, radio, print, digital, and community media representatives.

Identify opportunities for interviews, feature stories, speaking engagements, and public recognition.

Prepare talking points, media briefs, and interview materials for the Executive Director and other ASA representatives.

Maintain a media contact list and track media coverage.

Help manage communications during sensitive situations or public-relations concerns.

Serve as a professional representative of ASA at community and media events.

Community Networking and Partnerships

Represent ASA at networking events, community meetings, conferences, resource fairs, and other public events in Huntsville and North Alabama.

Build relationships with businesses, schools, healthcare providers, civic organizations, government agencies, nonprofit organizations, media outlets, and community leaders.

Identify opportunities for partnerships, cross-promotion, sponsorship visibility, and increased community awareness.

Promote ASA’s programs and services to individuals with autism, families, professionals, donors, and community partners.

Support statewide outreach while helping ASA strengthen its presence in the Huntsville and North Alabama area.

Events and Campaign Support

Develop marketing plans and promotional timelines for ASA programs, fundraising campaigns, educational initiatives, and special events.

Support the promotion of Together Fest and other statewide or regional events.

Coordinate event branding, media outreach, social media coverage, signage, photography, and post-event communications.

Work with development staff to provide appropriate recognition and visibility for sponsors, donors, and community partners.

Capture and share event highlights, outcomes, testimonials, and impact stories.

Impact Measurement and Reporting

Establish key performance indicators for social media, email campaigns, website activity, media coverage, event promotion, and public engagement.

Use analytics to evaluate communication efforts and recommend improvements.

Track progress toward campaign deadlines and organizational milestones.

Prepare regular marketing and communications updates for the Executive Director and Board of Directors.

Collect stories, testimonials, photographs, and program results that demonstrate ASA’s statewide impact.

Assist with the development of annual reports, impact reports, sponsorship materials, and donor communications.

Qualifications

Bachelor’s degree in marketing, communications, public relations, journalism, nonprofit management, or a related field preferred.

Three or more years of experience in marketing, communications, public relations, social media management, or a related role.

Nonprofit, healthcare, disability-services, education, or community-engagement experience is preferred.

Demonstrated experience managing organizational social media accounts and developing successful content campaigns.

Strong writing, editing, proofreading, storytelling, and public-speaking skills.

Experience building relationships with media representatives, businesses, and community organizations.

Ability to manage multiple projects, deadlines, events, and priorities independently.

Experience with graphic-design platforms such as Canva or Adobe Creative Suite.

Familiarity with email-marketing platforms, website content-management systems, social media scheduling tools, and analytics.

Basic photography and video-editing skills are preferred.

Proficiency with Microsoft Office, Teams, and other collaborative technology.

Valid driver’s license and reliable transportation for meetings and events.

Knowledge, Skills, and Personal Qualities

Excellent judgment, professionalism, and attention to detail.

Strategic thinker who can also manage day-to-day communications.

Creative and able to communicate complex information clearly and compassionately.

Strong interpersonal and community-networking skills.

Comfortable meeting new people and representing ASA publicly.

Able to work collaboratively with staff, board members, volunteers, families, donors, and community partners.

Respectful understanding of autism, neurodiversity, disability inclusion, and family experiences.

Commitment to using person-preferred, inclusive, and dignity-centered language.

Ability to maintain confidentiality and appropriately handle sensitive information.

Flexible and willing to occasionally work evenings or weekends for events.

Measures of Success

Success in this position will include:

Increased awareness of Autism Support of Alabama and its programs.

Consistent, professional, and recognizable branding across the organization.

Increased social media reach, engagement, and audience growth.

Stronger relationships with media outlets and community partners.

Increased participation in programs, campaigns, and events.

Timely execution of marketing plans and organizational milestones.

Improved communication with families, donors, businesses, and community stakeholders.

Greater visibility for ASA throughout Huntsville, North Alabama, and the state.

Equal Opportunity Statement

Autism Support of Alabama is an equal-opportunity employer. We value a diverse and inclusive workplace and encourage qualified applicants of all backgrounds, including individuals with disabilities and those with lived experience related to autism, to apply.