Marketing and Content Coordinator

Write and publish blog articles, customer success stories, product spotlights, and industry-related contentCreate social media content for Facebook, Instagram, and other relevant platformsDevelop written content for brochures, flyers, sales collateral, advertisements, and promotional campaignsAssist with content planning and editorial calendar managementBuild and update landing pages within Word PressUpload and format blogs, product pages, event pages, and promotional campaign contentEnsure website content is accurate, optimized, and aligned with brand standardsApply basic SEO practices, including metadata, keywords, internal linking, and content optimizationCreate and deploy email marketing campaigns, newsletters, product promotions, and event communicationsManage email lists and audience segmentationMonitor email performance metrics and recommend improvementsSupport lead nurturing campaigns and customer communicationsSchedule and publish social media contentMonitor engagement and respond to comments and messages when appropriateCapture and organize photos, videos, and customer stories for future content useSupport conference, event, and product launch promotionsCoordinate content requests from sales, service, and leadership teamsMaintain marketing asset libraries and content archivesAssist with trade shows, customer events, open houses, and other marketing initiativesSupport paid advertising campaigns with content and creative developmentRequirementsBachelor's degree in Marketing, Communications, Design, Public Relations, or related field (or equivalent experience)2+ years of experience in content marketing, digital marketing, or communicationsAdvanced graphic design experience using Canva and the Adobe Creative SuitePhotography/videography and editing experienceStrong writing, editing, and proofreading skillsExperience working within Word PressExperience with email marketing platforms such as Mailchimp, Constant Contact, Hub Spot, Salesforce, Active Campaign, or similarFamiliarity with social media management platformsExcellent organizational and project management skillsAbility to manage multiple deadlines and prioritiesKnowledge of SEO best practices (preferred)Experience with Google Analytics (preferred)Experience in B2B, manufacturing, public safety, emergency services, or industrial industries (preferred)Self-starter who takes initiativeStrong attention to detailCreative thinker with excellent communication skillsTeam-oriented and collaborativePositive attitude and willingness to learnAbility to work independently while maintaining high-quality standardsPrimary requirement to be within a 90-minute drive of one of the physical locations: Birmingham, AL; Fairhope, AL; or Houma, LAAbility to lift/move 10–25 pounds occasionallyCore CompetenciesDemonstrates expertise in content marketing and digital marketing, with strong capabilities in writing, editing, and SEO practices. Proficient in managing social media content and email marketing campaigns while ensuring alignment with brand standards.Highest-signal resume keywordsContent MarketingEmail MarketingSEO Best PracticesGraphic Design Using Adobe Creative SuiteWord Press ManagementATS Optimization Keywords Hard SkillsContent WritingEditingSEO OptimizationGraphic DesignPhotographyVideographyEmail Campaign ManagementSocial Media ManagementProject ManagementGoogle AnalyticsSoft SkillsStrong Attention to DetailExcellent Communication SkillsCreative ThinkingTeam CollaborationOrganizational SkillsIndustry KeywordsB2B MarketingManufacturingPublic SafetyEmergency ServicesIndustrial IndustriesTools & TechnologiesWord PressCanvaMailchimpConstant ContactHub SpotSalesforceActive CampaignSocial Media PlatformsGoogle AnalyticsEmail Marketing Platforms