This position is an in-office position and is classified as an non-exempt (hourly) employee and will report to the Marketing Manager.
We are looking for a versatile and strategic Content Marketing Specialist who fits our collaborative culture with a heavy emphasis on product marketing. You will be responsible for producing deliverables that showcase our products, ensuring that every piece of content—from website copy to sales collateral—effectively bridges the gap between our technical innovation and the customer’s specific needs. Create high-utility assets, including technical blog posts, one-pagers, battle cards, feature-benefit matrices, and other resources as needed
Create sales enablement materials and assets to support internal marketing campaigns to the sales team and external partners
Tailor content to specific targeted markets and verticals (e.g., K-12, Higher Ed, Corporate, Athletics), ensuring the content speaks to the unique pain points of each audience
Build and update blogs within WordPress, optimizing for search terms that reflect buyer intent
Utilize Jira to manage your production pipeline, ensuring product launches meet strict deadlines and strategic priorities
Partner with the Senior Marketing Strategist to develop high-conversion product descriptions, promotional copy, and digital ad sets for e-commerce platforms
Assist in the strategic planning of content for both Clear Touch and Clear Digital brand portfolios
Report on campaign performance, list health, and conversion metrics to the Lead Marketing Specialist
Repurpose content created by the team into high-value content pieces that can be utilized on various platforms and at various parts of the funnel
An undergraduate degree, preferably in Communications, Marketing, or other related fields OR 2 years of experience in the related field.
1-2 years experience in Product Marketing or B2B and B2C Content Marketing, specifically within a hardware or SaaS environmentExperience with Shopify or e-commerce websiteStrong understanding of CRM segmentation and HTML/CSS for email.Excellent communication, collaboration, and project management skills.Ability to handle multiple projects simultaneously and meet deadlines.Company Description We love finding creative ways to have a little fun while we’re accomplishing our goals. There’s a unique family atmosphere here at Clear Touch, and it extends to our resellers and customers as well. Entrepreneur Magazine.
We love finding creative ways to have a little fun while we’re accomplishing our goals. There’s a unique family atmosphere here at Clear Touch, and it extends to our resellers and customers as well. r\nThanks to their dedication and hard work, we have been recognized as one of the “Best Entrepreneurial Companies in America” by\r\nEntrepreneur Magazine.
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