Marketing and Events Manager

Marketing & Events Manager Location: High Point, NC Smitty & Pearl's is seeking a creative, energetic, and results-driven Marketing & Events Manager to help grow our brand through engaging social media, exciting events, and meaningful community involvement. If you're passionate about hospitality, love creating engaging content, and enjoy bringing people together, we'd love to meet you. Responsibilities Develop and execute social media strategies that increase brand awareness and guest traffic.Create and publish engaging content across Instagram, Facebook, TikTok, YouTube Shorts, and other social media platforms.Capture high-quality photos and videos of food, cocktails, live entertainment, special events, and behind-the-scenes moments.Plan and maintain a monthly content and marketing calendar.Monitor social media engagement by responding to comments and messages while building an active online community.Coordinate giveaways, contests, influencer partnerships, and promotional campaigns.Plan, organize, and execute special events including themed nights, live entertainment, holiday events, grand openings, community activations, and promotional events.Promote private events and work alongside the Events Team to increase bookings.Build relationships with local businesses, community organizations, media partners, and influencers.Attend events to capture live content and provide real-time social media coverage.Track marketing performance and provide recommendations based on campaign results.Maintain consistent branding across all digital, print, and in-house marketing materials.Stay current with social media trends and identify new opportunities to grow the Smitty & Pearl's brand.Qualifications