Marketing and Lead Generation Specialist

Are you a talented copywriter and communicator who understands how to engage with target audiences? a service and growth-oriented individual who enjoys helping others succeed and grow a self-managed and highly motivated person who enjoys the freedom to develop, create, and innovate someone who comes to the table with solutions and effectively resolves issues and conflicts in a positive manner someone with excellent independent judgment, discretion, confidentiality, and negotiation skills who deals effectively with delicate situations a positive, team-oriented person who connects well with all types of people to build long-lasting, meaningful, and productive business relationships with colleagues a persistent individual who is committed to doing the work necessary for success a flexible individual who is willing and able to adjust to changes in our market and assimilate new information a professional individual with critical thinking skills who challenges assumptions and focuses on growth an individual who manages time well and can juggle multiple priorities a highly intelligent individual who can learn and/or manage new software programs and solve problems, as well as helping others do the same Knowledge, Skills, and AbilitiesA keen understanding of systems, data, and reporting, focusing on continuous improvement, user experience, and repeatable and scalable processes. an aptitude for influencing others through persuasion, motivation, and the strength of the relationship work quickly and knowledgeably with Microsoft Office Suite effectively organize and prioritize, meet deadlines, and deliver results analyze information, remain up to date on changes in that information, and be able to clearly and accurately present that information to others understand how to create strategic marketing and communication plans and execute them effectively understand how to target various campaigns or events to specific audiences effectively measure and ROI of marketing and advertising spend; constantly refine and improve methods write and edit clearly and persuasively manage and analyze social media to engage with our target market(s) evaluate multiple advertising, marketing, PR, and sponsorship opportunities for maximum value effective vendor management solicit, provide, and benefit from feedback that will refine and improve communication and marketing ability to create marketing materials with Adobe Creative Suite software thoroughly understand the insurance products provided through SFG & NCC effectively navigate and leverage a CRM (Customer Relations Management system) possess strong skills in developing and nurturing cooperative relationships with varying stakeholders Key Responsibilities:create and develop innovative marketing and advertising strategies to support business objectives measure, assess, and report results with a focus on continuous improvement and innovation analyze sales and marketing metrics, data from population group surveys, economic and market trends, and various methods of advertising ensure brand consistency through all marketing channels and engage in reputation management solicit and use customer feedback to ensure client satisfaction clearly communicate our value proposition to various stakeholders develop concepts and copy for advertising; liaise with external marketing and public relations businesses, graphic designers, and printers create and oversee the production of marketing and educational materials, including business cards, brochures, flyers, sales tools, and promotional products collaborate with employees and independent career agents (ICAs) on lead generation strategies, development of referral partners, educational events/seminars, conferences, community events, public relations events, and sponsorships; plan and promote events and ensure appropriate representation develop and manage external communications, such as website, TV, newspaper, emails, blogs, printed materials, thank you messages, etc. coordinate with management on internal communications to ensure consistency with the brand and message collaborate across SFG and NCC for sharing marketing ideas, process improvements, cross-training, and to increase the value we offer to Medicare beneficiaries, agents, and agencies Evaluate and manage lead generation sources and implement digital lead generation campaigns Qualifications:Bachelor's degree or equivalent combination of education and experience Experience in varied marketing functions, especially lead generation, digital marketing, event planning, community outreach, and ROI reporting Proficiency in MS Office 365 suite (Word, Excel, PowerPoint, SharePoint, Teams, and Outlook), familiarity with SEO/SEM. While performing the duties of this job, the employee must be able to sit for extended periods (position is primarily sedentary), be able to enter information by keyboard at a reasonable rate of speed, must have acute hearing ability, be able to see and read information on a computer screen and printed documents, be able to speak, understand, and write English fluently, and perform repetitive hand motions.Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job.