Marketing and Publication Director

POSITION SUMMARY
The Huntsville Symphony Orchestra (HSO) is looking for an enthusiastic and adaptive full-time Marketing Director to organize and implement an annual marketing plan, sell program advertisements, and coordinate receptions and special events. Top candidates demonstrate success in a fast-paced environment, are self-motivated, detail-oriented, and are highly organized. This position offers you the opportunity to work for one of Huntsville’s most dynamic and successful arts organizations and to gain hands-on experience with arts and nonprofit administration, digital marketing, and event planning.
RESPONSIBILITIES

Develop and implement campaigns to increase exposure for the orchestra, and maximizing visibility, through advertising, direct mail, social media and e-marketing, and promotions
Plan, implement, and manage the traditional and online advertising and promotional plans to drive both subscription and single ticket sales against sales goals
Sell advertisements for the HSO season program and additional ad opportunities, as they arise
Negotiate media buys and cash/trade agreements with media outlets. Manage all ad schedules and budget and ensure quality and consistency of message of all production assets
Facilitate and supervise development, production and distribution of all creative materials, including direct mail pieces, season brochures, sales pieces, concert program books, etc.
Supervise creative development and distribution of marketing pieces and advertising, working with designers (in-house and external), suppliers and production personnel, list managers, printers, mailhouses, TV and radio outlets
Create printing and direct mail schedules
Write copy for sales and marketing pieces, email blasts, program flyers, etc.
Photograph or arrange photographer for all HSO events
Serves as Webmaster for the organization, and is the liaison with the web services vendor
Create and maintain functioning social media calendar for all platforms
Assist Customers in office and over the phone with ticket sales and questions
Plan and manage various HSO events, dinners, and parties

QUALIFICATIONS:

Bachelor’s degree in job related field
Minimum of two years of experience in Communications/Public Relations/Marketing (internships and some school projects are accepted as experience)
Experience with WordPress
Expertise in all major social media platforms
Experience with email marketing platforms
Excellent verbal and written communication skills
Ability to work successfully in a fast-paced environment while managing multiple tasks
Ability to work some evenings and weekend, including some holidays
Photography and videography skills – preferred
Experience in Canva graphic design platform – preferred
Adobe Creative Suite (specifically Illustrator) – preferred
Event Planning experience – preferred

Job Type: Full-time
Pay: $50,000.00 per year
Benefits

401(k)
401(k) matching
Health insurance
Life insurance
Paid time off

Ability to Relocate:

Huntsville, AL 35801: Relocate before starting work (Required)

Work Location: In person