Marketing and Sales Coordinator

About Tippi Toes
Tippi Toes is a fun, high-energy children’s dance and enrichment program focused on building confidence, creativity, and joy through movement. We partner with schools and childcare centers to bring engaging classes directly to children in their own communities.
Position Overview
Tippi Toes is looking for an energetic, relationship-driven Marketing & Sales Coordinator to help grow our preschool dance and enrichment programs throughout the Des Moines and Iowa City/Cedar Rapids markets.
This role is ideal for someone who thrives on connecting with people, building community partnerships, and driving enrollment growth through creative marketing and proactive outreach. The ideal candidate is highly self-motivated, organized, and comfortable with both in-person sales and digital marketing.

You will play a key role in expanding our presence by securing new daycare and preschool partnerships, coordinating demonstration classes and marketing events, and executing enrollment strategies that support long-term growth.

Key Responsibilities
Sales & Business Development

Prospect and generate new leads for daycare centers, preschools, and community programs
Conduct cold calls, emails, and in-person visits to pitch Tippi Toes programs
Build and maintain strong relationships with directors, teachers, and community partners
Schedule and coordinate demonstration classes with prospective locations
Follow up consistently to convert leads into active class locations
Expand Tippi Toes presence throughout the Des Moines metro and Eastern Iowa markets

Marketing & Enrollment Growth

Plan and execute marketing strategies to increase enrollment at new and existing locations
Coordinate marketing tables, open houses, and community outreach events
Manage promotional timelines leading up to class launches
Create engaging marketing materials using Canva
Assist with Facebook/Instagram advertising campaigns
Monitor enrollment trends and adjust marketing efforts throughout the year to maximize growth
Support brand awareness initiatives in both markets

Operations & CRM Management

Track leads, outreach, follow-ups, and conversions within CRM systems
Maintain organized communication records and reporting
Collaborate with leadership on growth goals and marketing priorities
Help evaluate effectiveness of campaigns and outreach strategies

Qualifications

Experience in sales, lead generation, business development, or marketing
Strong communication and relationship-building skills
Self-starter with the ability to work independently and stay organized
Experience with CRM platforms
Experience running or assisting with Facebook ads/social media marketing
Proficiency with Canva and basic content creation
Comfortable with cold calling and in-person outreach
Passion for working within the community and helping grow youth programs
Event marketing or grassroots marketing experience is a plus

Preferred Traits

Positive, energetic, and outgoing personality
Creative thinker with strong problem-solving skills
Goal-oriented and motivated by growth
Strong time management and follow-through
Ability to multitask in a fast-paced environment

Position Details

Flexible schedule with a mix of remote work and in-person outreach
Travel within the Des Moines territory- minimal Iowa City/Cedar Rapids travel required (once per quarter)
Compensation structure: Hourly + Bonus

Pay: $20.00 - $25.00 per hour
Benefits

Flexible schedule

Application Question(s):

Tell us about a time you successfully generated new business or partnerships through cold calling, networking, or community outreach. What was your approach and what were the results?
If you were responsible for launching enrollment at a brand-new preschool location, what steps would you take to market the program and grow registrations?
What marketing tools and platforms have you used hands-on (CRM systems, Facebook Ads, Canva, email marketing, etc.), and how have you used them to track leads or improve results?
What excites you most about a role that combines relationship-building, community outreach, and marketing?

Work Location: Hybrid remote in West Des Moines, IA 50266