Marketing and Social Media Manager

Osborn Injury Lawyers is a small but rapidly growing personal injury law firm located in Downtown Raleigh. Our youthful, fast-paced office is looking for a creative storyteller and brand and marketing manager to tell the human side of our work while continuing to distinguish our firm in an aging and slow-to-evolve profession. Creativity is a must; prior experience in legal marketing is not (we actually prefer that you don’t).We currently partner with the Carolina Hurricanes and Durham Bulls, so you will assist with development of those relationships. Unfortunately, that means you might have to attend a game or two (worse, sometimes in a suite or box).In addition to corporate partners, we also work with community organizations like SAGE (Saving Adolescent Girls Everywhere) and the LGBT Center of Raleigh and referral groups like BNI.So we’re looking for someone with a big heart and who is comfortable navigating many different rooms.The Role:This is a full-time, on-site role based in Downtown Raleigh. We are looking for a driven, highly organized, and self-motivated Social Media & Marketing Manager to take full ownership of our social media channels and marketing initiatives. This role plays a key part in growing brand awareness, building trust within the community, and generating qualified leads through compelling content, strategic campaigns, and consistent brand messaging. Given the size and nature of our firm, this is a dynamic role that might also include some administrative duties/tasks.This individual will oversee the firm's social media presence, website content, digital advertising, email marketing, reputation management, community outreach, and creative projects while working closely with attorneys and staff to highlight client success stories, legal education, and the firm's values.The ideal candidate is a creative storyteller with strong marketing experience, excellent organizational skills, and the ability to manage multiple projects from concept to completion. They are comfortable creating content, coordinating with vendors, and identifying new opportunities to strengthen the firm's presence both online and in our local community. This position requires someone who is proactive, detail-oriented, and passionate about helping people by communicating the firm's mission in an authentic and engaging way.Key Responsibilities:-Managing the full content pipeline across Instagram, Tik Tok, Facebook, and Linked In-Scheduling and publishing content across Instagram, Tik Tok, Facebook and Linked In-Managing community engagement initiatives and coordinating with vendors-Building, maintaining, and improving content workflows and systems-Develop and lead the firm’s digital and in person marketing initiativesWho You Are:-You are organized and systematic-You build checklists, track deadlines, and make sure nothing falls through the cracks-You communicate clearly and directly-You have a sharp eye for quality and details matter to you-You can handle multiple moving pieces at once without losing track-You take ownership - if something is not done, you find a way to get it doneQualifications:Proficiency in Digital Marketing, including campaign tracking, analytics, and basic SEO concepts.Friendly, professional demeanor with strong interpersonal skills.Highly organized with the ability to multitask effectively.Demonstrated skills in Social Media Marketing and Social Media Optimization (SMO) for brand awareness and audience engagement.Bachelor’s degree in Marketing, Communications, Public Relations, or a related field, or equivalent relevant experience.Requirements:Hands-on experience creating short-form content for Instagram Reels and Tik TokExperience managing in-person and digital marketing initiativesExperience using social media scheduling toolsMust be available for an in-person rolePortfolio or examples of content you have managed or created are required to be consideredNice to Have:-Web design experience (specifically Word Press or Squarespace)-Experience with Google Business Suite-Experience with legal content and/or previous background in the legal industry-Experience or background in graphic design-Experience with designing and creating print advertising materialsPay: $70,000-$80,000 per yearCompetitive pay based on experiencePaid time off and holidaysHealth insuranceVision insuranceLife insurance/STD & LTD coverageMonthly allowance for additional specialty insurance coverage if desired#J-18808-Ljbffr