Marketing and Social Media Specialist

Location: Remote/Hybrid (Basking Ridge, NJ)Formedics is a healthcare media and engagement company built around physician communities. We create platforms where clinicians connect, collaborate, and learn from one another—through peer‑led content, social discussion, live events, and point‑of‑care experiences integrated into the clinical workflow. Our work helps pharmaceutical and life science companies engage clinicians in more meaningful, trusted ways, and gives healthcare professionals spaces to share knowledge and shape the future of medicine.Job Overview:Formedics is seeking a Marketing & Social Media Specialist to lead audience engagement and social growth on behalf of our physician‑led partners as well as Formedics corporate presence. If you’re equal parts strategist, executor, and creator — this role is for you.Key Responsibilities: Social Strategy & Audience GrowthLead and execute social media strategy for clinical partners.Build content calendars aligned to live events, podcasts, and partner initiativesDrive engagement, conversation, and audience growth across Linked In, X, Instagram and other relevant channelsMonitor trends and proactively recommend content opportunitiesManage posting cadence, copywriting, and community managementTranslate performance metrics into clear reporting and optimization plansContent Creation & Visual ExecutionDesign on‑brand social graphics and promotional assetsEdit short‑form video clips and social‑ready contentMaintain consistency with brand voice: peer‑led, approachable, clinically credibleCollaborate with leadership and KOL partners to amplify contentMarketing Support & Cross‑Functional CollaborationSupport live event promotion and post‑event amplificationAssist with email marketing campaigns (Hub Spot experience a plus)Contribute to product launches and marketing campaigns as neededPartner with Sales and Brand teams to align messaging and prioritiesWhat We are Looking For:8+ years of experience in social media, audience engagement, or digital marketingExperience marketing to physicians or healthcare professionalsProven ability to grow and engage professional audiencesStrong copywriting skills with an understanding of tone and voiceGraphic design and/or video editing skills a strong plus (Canva, Figma, Adobe Suite)Comfortable interpreting engagement data and performance metricsUnderstanding of how to cover live events on socialSelf‑starter who thrives with autonomy and ownershipWhy This Role Matters:You won’t just “post content.” You’ll shape how thousands of clinicians engage with our platforms and peers. This role is central to growing community, strengthening brand credibility, and supporting commercial partnerships.What We Offer:PTO/Vacation policyFlexible work environmentWe do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.#J-18808-Ljbffr