Marketing and Social Media Manager

Role Description

This is a full-time, on-site Marketing Manager role based in Houston, TX. We are seeking a full-time Marketing Manager to lead and execute a dynamic, multi-channel marketing program for a growing fashion and lifestyle brand. This role requires a strategic thinker who is equally comfortable rolling up their sleeves to execute—owning everything from campaign development to performance analysis. Responsibilities include overseeing and executing social media, content creation, email campaigns, event marketing, website management and PR outreach to support brand growth and awareness. The role also involves tracking and analyzing marketing performance metrics to ensure effective results.

Key Responsibilities

Strategy and Performance

Lead weekly team touch bases to ensure alignment across internal stakeholdersAnalyze performance across marketing channels and deliver actionable insightsIdentify opportunities for growth, optimization, and new channel development

Email and Lifecycle Marketing

Own end-to-end email marketing strategy and executionDevelop campaign calendars, messaging, segmentation, and testing strategiesTrack and optimize performance to drive engagement and revenueWebsite and Digital ExperienceManage ongoing website updates in alignment with the marketing calendarProvide recommendations to improve user experience, merchandising, and conversionTranslate press features into compelling, SEO-friendly blog contentExperience with Shopify is a Plus

Content and Social Media

Oversee and execute social media strategy across platforms including Instagram andTikTokPlan and Create engaging content (video and photos) and collaborate with in-houseteam to executeLead scheduling, posting, and content planning, including competitive research andideation

Creative and Brand Execution

Develop graphics for all marketing channelsEnsure consistency across all visual and brand touchpoints

Influencer and Partnerships

Lead influencer outreach, seeding, and relationship managementIdentify and execute partnership opportunities to expand brand awareness

Qualifications

Proven expertise in Marketing Strategy, Campaign Management, and Brand DevelopmentExperience in Digital Marketing including Social Media Management, SEO, and Email MarketingStrong Content Creation skills, including Copywriting, Editing, and Visual DesignProficiency in Analytics and Metrics to track and report on marketing performanceExceptional Communication, Leadership, and Organizational skillsProficiency with marketing tools and software such as CRM, analytics platforms, and graphic design programs - Canva and ShopifyExperience within the luxury or fashion industry is a plusAbility to work collaboratively in a fast-paced, creative environment