June 6, 2025

Marketing and Web Analyst

University at Albany Albany, New York

This position will report to the Associate Director of Marketing and will be responsible for collecting and analyzing data and providing both quantitative and qualitative insights that inform actionable recommendations for the larger marketing strategy of the University. The Marketing and Web Analyst will create actionable reports that will assist in developing the strategy for the website optimizations and advertising and marketing campaigns. , • Understand and be able to assist in the implementation of industry best practices specific to web and advertising spaces, which means constantly learning and staying up to date on the changing landscape of web and marketing. Requirements • Knowledge of marketing; analytics and tools to conduct analysis for both marketing and web. , • Experience with Tableau or similar software.

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