July 11, 2026

Marketing Assistant

Cunningham Broadcasting Corporation Flint, Michigan

Description WBSF is looking for a Marketing Associate who will serve as a critical support partner to the AMP Sales & Marketing Specialists, helping drive the station’s sales success through marketing coordination, data support, content development, client service, and campaign execution. Responsibilities include: Work efficiently with the team of Sales & Marketing Specialists (SAMS) and Management to support new and existing business in achievement of substantial client and station growth Provide administrative support to the SAMS and Management and customer service to existing and new clients Collaborate with SAMS to fulfill advertising clients’ RFP requests and manage ad scheduling process Drive research efforts to support SAMS in selling integrated solutions to new and existing clients Develop client-specific advertising solutions and associated sales collateral based on client’s needs and market opportunity Process customer account orders and billing information with diligent attention to detail Manage preempts and develop make good plans to accurately represent client’s delivery requirements Project manage creative process and campaign execution for TV and digital solutions, including asset collection, working with production & traffic teams Manage databases to proactively run reports related to critical sales outcomes and present findings to Sales and Management teams as applicable Serve as a trusted advisor by conducting high-quality business and industry analyses and reporting out to internal teams and external clients Drive business goals by notifying sales team of upsell and account expansion opportunities Passion and enthusiasm for playing a supporting role, and contributing to team success Ability to communicate effectively with peers, supervisors, and colleagues Effectively negotiate and influence with, or without authority High emotional intelligence, empathy, competitiveness, and high level of urgency in delivering elite experiences for our internal team and external clients Strong evidence of listening skills, verbal communication, and professional writing style Engaged as a continuous learner with evidence of striving to be a high performer in role Ability to work with teammates to receive, digest, and determine necessary outcomes for an assignment and meet strict deadlines while maintaining accuracy Technologically savvy with ability to use multiple internet and software platforms to perform duties Understanding of digital reporting and analytic metrics Marketing or advertising experience a plus Microsoft Excel, PowerPoint, Word, and Outlook

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