Marketing Assistant

Description

WBSF is looking for a Marketing Associate who will serve as a critical support partner to the AMP Sales & Marketing Specialists, helping drive the station’s sales success through marketing coordination, data support, content development, client service, and campaign execution. This role is essential to keeping client initiatives moving, supporting revenue growth, and ensuring the Sales and Solutions teams have the tools, insights, and operational support needed to deliver strong results. From time to time, the Marketing Associate may manage assigned accounts in the role of a junior Sales & Marketing Specialist. The ideal candidate will be a well-organized multitasker with a passion for assisting others in the workgroup and contributing to the team’s success.

Responsibilities include:

Work efficiently with the team of Sales & Marketing Specialists (SAMS) and Management to support new and existing business in achievement of substantial client and station growth
Provide administrative support to the SAMS and Management and customer service to existing and new clients
Collaborate with SAMS to fulfill advertising clients’ RFP requests and manage ad scheduling process
Drive research efforts to support SAMS in selling integrated solutions to new and existing clients
Develop client-specific advertising solutions and associated sales collateral based on client’s needs and market opportunity
Process customer account orders and billing information with diligent attention to detail
Manage preempts and develop make good plans to accurately represent client’s delivery requirements
Project manage creative process and campaign execution for TV and digital solutions, including asset collection, working with production & traffic teams
Manage databases to proactively run reports related to critical sales outcomes and present findings to Sales and Management teams as applicable
Serve as a trusted advisor by conducting high-quality business and industry analyses and reporting out to internal teams and external clients
Drive business goals by notifying sales team of upsell and account expansion opportunities

Key Attributes and Qualifications:

Passion and enthusiasm for playing a supporting role, and contributing to team success
Ability to communicate effectively with peers, supervisors, and colleagues
Effectively negotiate and influence with, or without authority
High emotional intelligence, empathy, competitiveness, and high level of urgency in delivering elite experiences for our internal team and external clients
Strong evidence of listening skills, verbal communication, and professional writing style
Engaged as a continuous learner with evidence of striving to be a high performer in role
Ability to work with teammates to receive, digest, and determine necessary outcomes for an assignment and meet strict deadlines while maintaining accuracy
Technologically savvy with ability to use multiple internet and software platforms to perform duties
Understanding of digital reporting and analytic metrics
Marketing or advertising experience a plus
Microsoft Excel, PowerPoint, Word, and Outlook

Cunningham Broadcasting Corporation is proud to be an Equal Opportunity Employer and Drug Free Workplace.

Pay: $17.00 - $19.00 per hour

Benefits:

401(k)
401(k) matching
Dental insurance
Employee assistance program
Employee discount
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Parental leave
Referral program
Vision insurance

Work Location: In person