Marketing Assistant at DACUT Flint, MI

Marketing Assistant job at DACUT. Flint, MI. WHERE PASSION MEETS PROFESSIONWe're looking for a motivated, team-driven Marketing Assistant to join our dynamic cannabis retail team! If you thrive in a fast-paced environment and have a knack for promotions with a solid understanding of the cannabis industry, this is the perfect opportunity for you. We need someone who's all about keeping things fresh, data-driven, and on point-someone who is ready to dive in and optimize campaigns across the board.Experience:Previous experience in a marketing role is highly valued, especially within the cannabis industry.Familiarity with digital marketing tools, including social media management, content creation, and email campaigns, is essential.Proficiency with platforms such as Weedmaps, Dutchie eCommerce, Dutchie Backoffice, Alpine Texting Platform, Canva, Mailchimp, and CRM software will give you a strong advantage.Knowledge of the cannabis industry and its marketing regulations (including advertising restrictions and compliance) will set you apart.Knowledge:A strong understanding of social media platforms (Facebook, Instagram, Twitter, LinkedIn) and how to create engaging content that resonates with cannabis consumers.Familiarity with marketing automation tools, such as Mailchimp and social media scheduling tools, is important for streamlining campaigns and outreach.Knowledge of cannabis-specific regulations for advertising, including state and federal guidelines for cannabis marketing, is essential for ensuring compliance in all marketing initiatives.An understanding of SEO principles and digital analytics tools is a plus for tracking campaign performance and optimizing content.Personality:Exceptional communication skills, both written and verbal, are essential for crafting compelling content and engaging with our audience across multiple channels.Creativity and a passion for content creation will help you develop unique, captivating campaigns that elevate our brand in the cannabis space.Highly organized and detail-oriented, you can efficiently manage multiple projects, ensuring deadlines are met and campaigns run smoothly.A positive, solutions-focused attitude will help you thrive in a collaborative, fast-paced environment while supporting the broader marketing team.What You'll Do:Campaign Support: Assist in developing and executing marketing campaigns across digital, print, and social media channels, with a focus on promoting our cannabis retail products.Promo Management: Crafting engaging promo text for email blasts and special promotions to drive customer engagement and sales.Social Media Optimization: Monitor social media platforms, schedule posts, engage with followers, and analyze performance metrics.