Bonus based on performance Health insurance This position handles a variety of marketing and advertising duties within the ECSC marketing department. Priorities include coordinating the DMO’s cooperative advertising program, handling day-to-day communications with agency partners, and organizing advertising deadlines and submissions along with general marketing tasks.
Advertising
Responsibilities · Coordinates cooperative advertising program for preferred hotel partners and attractions/events partners, to include tracking expenditures, managing invoices and partner budgets, meeting with and presenting tailored proposals to partners and coordinating with agency representative for program support. · Gathers and organizes information on prospective marketing and advertising opportunities at the request of the VP or director of marketing. Obtain, organize and present information to VP of Marketing & Communications and director of marketing from both proactive research and incoming calls from advertising reps and publications. Use information to organize content for cooperative advertising guide. · Organizes deadlines for ECSC advertising creative due and submit work orders for creative to agency partner or in-house designer. · Organizes invoices for ECSC advertising and submits for payment and approvals. · Communicates with designated agency representative(s) on a continuous basis to facilitate details of ad campaigns, web design, and special projects, including compiling feedback from team members and supervisors. · Coordinates content for cooperative marketing and advertising guide and connects with agency representative on annual updates Marketing Responsibilities · Assists with planning and coordination of marketing promotions and projects. · Assists director of marketing in maintaining strong web presence by creating content through blogs and copywriting as directed. · Drafts marketing materials including copy and graphic design following brand guidelines Works collaboratively with team members on signature, rotating, or one-time events and conferences (ex: Rivals in Red Soccer Match, Clemson/Carolina Neutral Site Game, Governor’s Conference) as well as annual events such as Governor’s Carolighting and Colonial Life Charity Classic. · Supports local marketing and brand activation through event coordination and presence at events (ex: SC Pride, Columbia Food & Wine Festival, St.
Pat’s in Five Points etc.) · Runs errands related to the coordination of marketing/communications projects. · Assists staff with reporting, research, and data entry. · Fosters and maintain relationships with partners through communication, networking events, one-on-one meetings and sharing ECSC marketing wins and coverage. · Maintains an organization system and inventory for marketing materials. · Participates in strategic planning of marketing efforts. Successful candidate should have a Bachelor’s degree and experience in marketing, communications, business, hospitality management, tourism management, journalism or related field. · Knowledge of social media strategy, advertising process, and website management is preferred. ·
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