Marketing Associate

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.Marketing AssociateFull Time Professional DAI2 - PA, Mt. Pleasant, PA, USSummaryDNP Imagingcomm America is seeking a creative, detail-oriented Marketing Associate to join our growing B2B manufacturing organization.This is a full-time, in-office position based at our Mount Pleasant, PA facility and requires a Monday–Friday work schedule.The ideal candidate is a strong writer who enjoys creating compelling content and bringing ideas to life across a variety of marketing channels. This role is well-suited for someone who is both creative and strategically minded, with a passion for developing content that engages audiences and supports business objectives.As our products and solutions are technical in nature, the successful candidate must be able to quickly learn and understand complex concepts and translate them into clear, engaging, and easy-to-understand messaging for a variety of audiences. The ability to communicate technical information effectively through written, visual, and digital content is essential to success in this role.Essential Duties and Responsibilities Content Development & WritingWrite, edit, and manage creative, engaging content across a variety of marketing channels, including social media platforms (Linked In, Facebook, and Instagram), customer communications and email marketing campaigns (Constant Contact), blog posts, articles, and thought leadership content, and website content including product, industry, and company pages.Develop compelling, audience-focused messaging that captures attention, communicates value, and aligns with established brand standards and voice.Collaborate with engineers, product managers, and other internal subject matter experts to create accurate and impactful content.Translate complex technical concepts and product information into clear, accessible, and engaging communications for a variety of audiences.Optimize content for search engine optimization (SEO), user engagement, and digital performance, as appropriate.Ensure all content is accurate, consistent, and aligned with organizational goals, marketing strategies, and brand guidelines.Contribute creative ideas for content campaigns that support lead generation, customer engagement, and brand awareness initiatives.Graphic Design & Visual ContentCreate graphics and visual assets for social media, websites, blogs, email campaigns, and other marketing materials using Adobe Creative Suite, Canva, or similar design tools.Ensure all visual content aligns with brand standards and enhances overall messaging and audience engagement.Support basic video creation and editing projects as needed.Website & CMS SupportMaintain and update website content through the company’s CMS, including blog posts, landing pages, product information, and images.Ensure website content is accurate, consistent, user-friendly, and aligned with brand standards.Brand & Campaign ExecutionSupport the execution of marketing campaigns, product launches, and promotional initiatives across multiple channels.Ensure consistent brand messaging, tone, voice, and visual identity in all marketing communications.Marketing Research & SupportConduct ongoing market and competitive research to identify industry trends, customer needs, and opportunities that support marketing and business growth objectives.Assist with content planning, campaign tracking, and marketing performance reporting.Collaborate with cross-functional teams to gather content and support marketing initiatives.Stay current on marketing trends and best practices, particularly within B2B manufacturing and industrial markets.Perform other ad hoc duties, as assigned.Supervisory ResponsibilitiesThis job has no supervisory responsibilities.Qualifications Key AttributesPassion for creating clear, compelling content that engages audiences and drives meaningful connections.Strong ability to translate complex technical concepts into accessible, audience-focused communications.Creative storyteller with strong written, visual,…