Marketing Associate

Title: Marketing Associate

General Summary: Develops and supports marketing initiatives that build brand awareness and support business objectives.

Company Description: Established Aquaculture Company with loyal customer base. Based in Ogden, Utah, USA. Manufactures and supplies quality feed to fish and shrimp hatcheries around the world.

Principal Duties and Responsibilities:

· Maintains and updates company website content, video links, research information, and analytics, using findings to support marketing improvements.

· Conducts market, industry, competitor, trend, and customer research and prepares market watch reports to support marketing decisions.

· Supports business development and market expansion by creating sell sheets and digital marketing content.

· Creates and updates product labels and packaging materials and coordinates print-ready files and requirements with internal departments.

· Supports the planning and execution of marketing campaigns and digital marketing initiatives.

· Develops marketing and promotional materials, including brochures, product labels, graphics, presentations, photos, videos, and other branded content.

· Supports promotional events, trade shows, and marketing activities by preparing materials and coordinating communications.

· Maintains the social media content calendar and creates videos, graphics, posts, polls, and other digital content.

· Collaborates with internal stakeholders to align marketing materials, product information, branding, and business objectives.

· Maintains marketing-related SharePoint content and shared marketing resources.

Requirements:

· Excellent written and verbal communication skills.

· Strong organizational, project coordination, and time-management skills.

· Ability to develop clear, accurate, and consistent marketing content and promotional materials, including graphics, photos, videos, brochures, labels, and presentations.

· Knowledge of digital marketing, social media, content marketing, branding, campaign management, website content, and digital communication tools.

· Competent with Microsoft Office Suite

· Ability to conduct marketing and competitive research and basic marketing analytics.

· Ability to collaborate with internal stakeholders and manage multiple marketing projects and priorities.

· Typically requires 1-4 years of related marketing, communications, advertising, or similar experience.

Nice to Have:

· Basic analytics literacy – comfortable reading and analyzing a dashboard

· Experience with website content management systems (e.g. Wordpress)

· Experience with Adobe Illustrator

Working Conditions: Full-Time position. Regular business hours at Company headquarters in Ogden, Utah. General office environment. Positive, collaborative work environment with supportive management team and colleagues.

Physical Demands: Requires standing, sitting and walking, use of hands to finger, reaching with hands and arms.

Education: A bachelor's degree in marketing, communications, business administration, or related field.

General Office Aptitudes: Proficiency with computers and digital marketing tools used for website content, social media, analytics, graphic design, photo and video editing, presentations, and SharePoint content.

Benefits:

401(k)
401(k) matching
Dental insurance
Health insurance
Life insurance
Paid time off
Retirement plan
Vision insurance

Work Location: In person