About Bluegrass Lending
Bluegrass Lending is a Louisville-based lending company committed to helping businesses and individuals access the capital they need to grow. We move fast, think strategically, and build lasting relationships with our clients. Our marketing team plays a critical role in driving awareness, generating leads, and executing campaigns that fuel business growth.
Role Summary
The Marketing Associate will work closely with the Director of Marketing to plan and execute multi-channel marketing strategies. This role is ideal for a detail-oriented, tech-savvy professional who thrives in a fast-paced environment and is eager to make a measurable impact. You will manage day-to-day social media operations, help integrate marketing systems, and analyze performance data to continuously improve results.
Key Responsibilities
Assist the Director of Marketing in developing and executing integrated marketing strategies across digital channelsManage and grow Bluegrass Lending’s social media presence, with a focus on Meta (Facebook & Instagram)Plan, launch, and optimize paid advertising campaigns on Meta Ads ManagerExecute cold email and SMS outreach campaigns, including copywriting, list management, and performance trackingIntegrate and maintain marketing tools and AI-driven systems to streamline workflows and improve efficiencyMonitor and report on key marketing KPIs through dashboards and analytics platformsTranslate data insights into actionable recommendations for the marketing teamCollaborate with internal teams to ensure consistent brand messaging across all touchpointsStay current on industry trends, platform updates, and emerging marketing technologiesQualifications
Minimum 2 years of experience in a marketing roleHands-on experience with Meta Ads Manager and organic social media managementFamiliarity with cold email platforms and SMS marketing toolsExperience working with AI-driven marketing tools and system integrationsProficiency in reading and interpreting marketing dashboards and analyticsStrong written and verbal communication skillsHighly organized with the ability to manage multiple projects simultaneouslySelf-starter mentality with a results-oriented mindsetNice to Have
Experience in financial services, lending, or fintechFamiliarity with CRM platforms and marketing automation toolsBasic design skills (Canva, Adobe, etc.)Experience with A/B testing and conversion rate optimizationWhat We Offer
Competitive salary of $45,000 – $60,000 based on experienceOpportunity to grow within a fast-moving companyDirect mentorship from senior leadershipCollaborative, in-office team environment in Louisville, KYExposure to cutting-edge marketing tools and AI systemsPay: $45,000.00 - $60,000.00 per year
Experience:
Social media marketing: 1 year (Preferred)Email marketing: 1 year (Preferred)Work Location: In person
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