Marketing Associate - Social Media and Email

Bluegrass Lending is a Louisville-based lending company committed to helping businesses and individuals access the capital they need to grow. Assist the Director of Marketing in developing and executing integrated marketing strategies across digital channelsManage and grow Bluegrass Lending’s social media presence, with a focus on Meta (Facebook & Instagram)Plan, launch, and optimize paid advertising campaigns on Meta Ads ManagerExecute cold email and SMS outreach campaigns, including copywriting, list management, and performance trackingIntegrate and maintain marketing tools and AI-driven systems to streamline workflows and improve efficiencyMonitor and report on key marketing KPIs through dashboards and analytics platformsTranslate data insights into actionable recommendations for the marketing teamCollaborate with internal teams to ensure consistent brand messaging across all touchpointsStay current on industry trends, platform updates, and emerging marketing technologiesQualifications Minimum 2 years of experience in a marketing roleHands-on experience with Meta Ads Manager and organic social media managementFamiliarity with cold email platforms and SMS marketing toolsExperience working with AI-driven marketing tools and system integrationsProficiency in reading and interpreting marketing dashboards and analyticsStrong written and verbal communication skillsHighly organized with the ability to manage multiple projects simultaneouslySelf-starter mentality with a results-oriented mindsetNice to Have )Experience with A/B testing and conversion rate optimizationWhat We Offer Experience: