Marketing Associate, Social and Content

Job DescriptionMarketing Associate, Social and ContentHybrid (Requires Monthly Onsite Visits) - Gurnee, IllinoisWho We Are:Purpose Built Brands, rooted in a legacy dating back to Weiman, stands as a pioneer in crafting top-tier products for specialty surfaces. Our beloved brands, including Weiman, Goo Gone, Green Gobbler, Biokleen, Gonzo, Magic, Wright’s, Stone Care International, Urnex, Five Star, PF Harris, and Micro-Scientific, are preferred choices among consumers and seasoned professionals alike.At PBB, we seek to hire employees who bring a level of engagement, drive, and performance that pushes business forward. We work together and are motivated by positive results, while continuously thriving in a scrappy environment. We believe our greatest assets are the talented and passionate employees who are motivated by our purposeful work. Our company may be 60 years old, but the real growth is just getting started.The Role:The role will sit within our In-House Agency, Home Shine Studios, on the Social Studio team and will report into the Senior Marketing Manager, Social + Content. This role will be a part of a dynamic, growing, and entrepreneurial team with the opportunity to contribute to a portfolio of growing brands. The Marketing Associate, Social + Content will be responsible for supporting select brands in the social and influencer space.What You Will Do:The responsibilities will be defined by the Senior Marketing Manager, Social + Content, which will primarily include supporting the marketing function in the social and influencer activitiesMonitor social landscape for proactive and reactive trends on which our brands could activate againstCollaborate with social creative team to strategize and develop proactive and reactive contentAssist with reporting and analyzing monthly performance against KPIs such as impressions, engagement rate, and audience growth to guide and optimize overall social strategyMonitor social media channels, engage with followers + influencer partners, respond to comments and messages in a timely and professional manner, and manage online reputation.Manage publishing of all organic social contentSource relevant user generated content & acquire user permission so content can be shared on brand channels; systematize and save UGC within internal organizational systemsSupport execution of social commerce activities (ex: Tiktok Shop)Support the development of influencer briefs and reviewing influencer contentOwn internal organization and rights management of all social and influencer contentAid in market research & competitive analysisOther duties as assignedWhat You Will Bring:BS/BA in Journalism, Communications, Marketing or related field2-4 years relevant work experience – must have a background in social media, community management, social analytics, and/or social listeningHighly engaged in and active on social media; familiar with executing on all core social media platforms (Facebook, Instagram, Pinterest, You Tube, Twitter, Tik Tok)Passion for developing 1:1 consumer relationships and enhancing brand communitiesExperience with the backend of social platforms specifically for publishing, reporting and audience insightsExperience understanding and delivering on specific brand voicesUnderstanding of influencer marketing programs from an executional standpointAbility to work in a fast-paced working environment while maintaining a great attention to detailStrong communication & writing skillsCreative and innovative thinker, organized, detail-oriented, and solution-orientedAbility to interface with many departmentsAbility to prioritize and manage multiple work streamsStrong planning and organizational skillsWorks independently/self-starterExperience with social + influencer management tools a plus (ex: Statusphere, Agorapulse)A mixture of both agency and brand-side experience a plusBenefits:PBB offers a wide range of benefits because we understand no two employees are the same. We want our employees to feel empowered to set their day up for success, whether that's in the office or remote.What We Offer:Flexible work options (fully remote, hybrid, onsite)Generous paid time offCompetitive salaries and bonus incentives401K company matchCompetitive medical, dental, & vision insurancePet insuranceAnnual fitness stipendUnmatched employee discount on all productsSummer HoursLinked In learning membership#J-18808-Ljbffr