Marketing Automation Manager

Marketing Automation Manager Position SummaryThe Marketing Automation Manager is responsible for developing, executing, and optimizing automated marketing campaigns that drive engagement, nurture leads, and support revenue goals. This role requires a balance of strategic thinking and hands-on technical expertise within marketing automation platforms such as HubSpot, Marketo, Pardot, or Eloqua. The ideal candidate will have a strong analytical mindset, a deep understanding of the buyer journey, and the ability to align automation initiatives with broader marketing and sales objectives. Key ResponsibilitiesDesign, implement, and manage automated marketing workflows, email campaigns, and lead nurturing programs.Maintain and optimize marketing automation platforms and ensure integration with CRM systems (e.g., Salesforce).Develop audience segmentation strategies and personalize campaign content to maximize engagement and conversion.Collaborate with content, digital, and sales teams to align campaigns with overall business goals.Track and analyze campaign performance metrics (CTR, conversion rate, lead scoring, etc.) to inform continuous improvement.Ensure data hygiene and compliance with data privacy laws (GDPR, CAN-SPAM, etc.