Marketing Automation Specialist

Love Advertising is seeking a Marketing Automation Specialist to join our Digital Experience workstream. The ideal candidate is a motivated, team-oriented problem solver who works well across departments, can confidently speak to platform capabilities, and is eager to learn, grow, and help shape the agency’s digital experience. Development & Execution • Build, test, and deploy responsive email campaigns across ESPs, including: • Salesforce Marketing Cloud Engagement (SFMC) • Salesforce Marketing Cloud Account Engagement (Pardot) • HubSpot • Mailchimp • Develop modular, scalable emails using HTML and CSS, adhering to best practices • Utilize email development frameworks such as MJML • Implement dynamic and personalized content using platform languages such as AMPscript • Ensure campaigns meet best practices for deliverability, accessibility, and responsiveness including ongoing monitoring • Test and QA email rendering and functionality using Litmus and Email on Acid • Track, analyze, and interpret key email performance metrics • Clearly communicate email channel KPIs and performance insights to internal and external stakeholders • Architect and develop assets across platform studios including Automation Studio, Web Studio and Email Studio • Integrate data and platform services to support complex, scalable use cases Qualifications • 2+ years of hands-on experience working within enterprise ESPs, with a strong emphasis on Salesforce Marketing Cloud Engagement (including Journey Builder, Email Studio, and Automation Studio) • Salesforce Marketing Cloud Email Specialist Certification or similar Salesforce certification(s) • Working knowledge of relational databases including SQL for use within platform • Familiarity with data operations and ETL workflows • Experience supporting email builds, audience segmentation, journey architecture, and campaign execution in response to ad-hoc requests • Ability to manage multiple requests in a fast-paced agency environment Nice to Have • Familiarity with MJML or other email development frameworks • Marketing Cloud Connect Implementation • Experience with JavaScript • Light exposure to website CMS platforms such as WordPress • Experience with GA4 or other digital analytics platforms • Experience with data visualization tools such as Tableau or Power-BI • Bachelor’s degree from an accredited college or university • Agency experience or experience supporting multiple brands or stakeholders

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