Marketing Brand Coordinator

Part-Time Marketing & Brand Coordinator

Ruthies | La Crosse, WI Part-Time | Approximately 15–20 hours/week

About Ruthies

Ruthies is a one-of-a-kind boutique hospitality and event destination in downtown La Crosse, bringing together luxury boutique hotel suites, a beautifully designed event venue, a rooftop experience, and thoughtful hospitality — all within a historic building with a strong sense of place.

We’re looking for a creative, organized, and highly proactive Part-Time Marketing & Brand Coordinator to help bring the Ruthies brand to life. This person will play an important role in shaping how Ruthies looks, feels, and shows up in the community.

This is a hands-on role for someone who loves hospitality, design, social media, storytelling, and creating memorable experiences. We’re looking for someone who can both execute day-to-day marketing and bring fresh ideas to the table.

What You’ll Do

Social Media & Content

Manage Ruthies social media presence across platforms, including Instagram, Facebook & TikTokDevelop and maintain a consistent social media calendarCreate engaging content including photos, videos, Reels, Stories, and other social contentCapture behind-the-scenes content, events, guest experiences, the property, beverage, and the people who make Ruthies specialIdentify trends and creative opportunities that fit the Ruthies brandHelp grow engagement, awareness, and local followingBrand & Creative

Help bring the existing Ruthies brand kit to life across all marketing channelsMaintain consistency in Ruthies visual identity, voice, and overall aestheticHelp curate the overall look, feel, and experience of the Ruthies brandCreate graphics and marketing materials using tools such as Canva, Adobe, or similar programsDevelop print materials including menus, signage, promotional pieces, postcards, event materials, and collateralHelp ensure the guest-facing experience consistently reflects the Ruthies brandWebsite & Digital Marketing

Assist with ongoing website development, updates, and contentKeep website content, photos, event information, and offerings currentHelp develop landing pages, promotions, and other digital marketing initiativesIdentify opportunities to improve the website experience and online presenceSupport email marketing and digital campaigns as neededLocal Partnerships & Community Marketing

Build relationships with local businesses, organizations, tourism partners, and community groupsIdentify creative opportunities for cross-promotions and partnershipsHelp position Ruthies as an active and exciting part of the downtown La Crosse communityCoordinate collaborations, giveaways, special promotions, and local marketing opportunitiesDevelop relationships with local photographers, creatives, vendors, and other partnersPR, Media & Influencers

Build relationships with local news outlets, publications, bloggers, and media contactsHelp pitch Ruthies stories, events, openings, and unique offerings to local mediaCoordinate influencer and content creator partnershipsIdentify local and regional influencers who align with the Ruthies brandCoordinate visits, collaborations, content opportunities, and deliverablesEvents & Hospitality Marketing

Support marketing efforts surrounding weddings, private events, hotel stays, rooftop experiences, and other Ruthies programmingAssist with event-day marketing needs and content captureHelp create promotional materials and campaigns for upcoming eventsCapture and share the energy of events in real timeLook for opportunities to turn memorable guest experiences into compelling marketing contentWho We’re Looking For

We’re looking for someone who is:

Creative and visually driven with a strong eye for aestheticsA strong writer and communicatorComfortable taking initiative and running with ideasSocial-media savvy and genuinely enjoys creating contentOrganized and able to manage multiple projects at onceComfortable working independently in a fast-moving environmentInterested in hospitality, events, design, travel, food & beverage, or lifestyle brandsComfortable interacting with business owners, vendors, media, influencers, and community partnersDetail-oriented and protective of brand consistencyExcited to be part of building something newIdeal Experience

1–3+ years of experience in marketing, social media, content creation, hospitality, events, public relations, or a related fieldExperience managing social media accounts for a business or brandStrong photography/video and content-creation skillsExperience with Canva, Adobe Creative Suite, CapCut, or similar toolsExperience with website platforms such as Squarespace, WordPress, Wix, or similar is a plusExperience with email marketing platforms is a plusExperience working with influencers, media, or local businesses is a plusHospitality, hotel, restaurant, wedding, or event experience is a plusWe care more about creativity, initiative, taste, and a willingness to learn than checking every box.

What Success Looks Like

The right person will help make Ruthies feel like Ruthies everywhere someone encounters the brand — from Instagram and the website to a printed menu, a local partnership, an event, or a guest’s first interaction with us.

You’ll help us tell our story, create excitement, build relationships in the community, and make sure the experience people see online matches the experience they have in person.

Schedule

Part-time, approximately 15–20 hours per weekFlexible scheduleSome evening/weekend availability will be needed for events and content capturePrimarily based in downtown La Crosse, with flexibility for some work to be completed remotelyCompensation - Based on experience.

To Apply

Please submit your resume and a brief introduction telling us why you’re interested in Ruthies. A portfolio, social media examples, photography, design work, or other examples of your creative work are highly encouraged.

Pay: $18.00 - $30.00 per hour

Expected hours: 15.0 – 20.0 per week

Work Location: In person