Marketing Brand Manager - Otr

Location: Nashville • * Marketing Brand Manager - Otr ... Lead development and execution of Branding and value prop strategies for the Bridgestone OTR business in products and solutions. Critical strategic partner for Marketing, Sales, Education and other members of the OTR Team and key leadership to ensure short term and long-term targeted branding, value prop work, new solutions offering and internal/external communications. Bridgestone Americas and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. • * Responsibilities** • * OTR Marketing Manager • * work is B2B focused approach on identifying target customers and customizing marketing messages/media channels/strategies/ and internal alignment to maximize product/brand appeal including: • * Responsibilities: • * • Developing long term OTR branding strategies around the A/B/C North Star Framework working cross functionally and globally • Develop value prop and go to market strategies of new products, solutions offering and circular economy • Conducting research to define targeted customer segments and determine the key values that drive buying behavior for each segment • Developing brand/product positioning, associated marketing themes, and media channels that align with target customer demographics and internal alignment on how we are positioning (e.g., company website, social media, publications, email, radio, face-to-face, • Work Cross functionally with Digital, Training and PR for internal alignment of product and messaging focus • Developing and implementing marketing strategies (e.g., advertising, informational webinars/blogs, direct marketing, trade shows/public events, online/in-store promotions, business customer relationship building, etc.)