Marketing & Brand Manager

Spyne is revolutionizing automotive retail with Generative AI—and we’re moving at lightning speed. We started with a simple but powerful idea: Use AI to help dealers sell cars online faster. Today, we’re building the world’s first AI-powered automotive retail ecosystem, transforming how 350K+ dealers market and sell vehicles across the Globe.Backed by $16M from Vertex Ventures, Accel, and top investors, we’re scaling like crazy:5X revenue growth in 15 months—now gunning for 3-4X more this yearLaunched industry-first AI Image & 360° solutionsExpanding aggressively in the US & EuropeNext up? A full GenAI Automotive Retail SuiteWe’re looking for a Marketing Manager who can build a bold, authentic, and trustworthy voice for Spyne - positioning us as the AI partner of choice for forward-thinking dealers.Key ResponsibilitiesBrand Strategy & Positioning: Develop and evolve Spyne’s brand narrative tailored for U.S. auto dealerships (GMs, Internet Directors, BDC Managers, etc.)Campaign Development: Lead end-to-end execution of multi-channel brand campaigns showcasing how Spyne's AI drives real ROI—from inventory listings to service lane engagement.Content Leadership: Oversee development of high-conversion content: website messaging, case studies, videos, trade materials, email sequences, and more.Localized Messaging for Dealers: Adapt our brand voice and assets for regional audiences across Tier 2/Tier 3 cities and dealer groups—making Spyne relevant to every lot.Partnership & OEM Marketing: Collaborate with OEM partners, dealer networks, and field teams to amplify brand visibility through co-marketing initiatives.Market Intelligence: Stay ahead of dealer sentiment, competitive messaging, and industry trends to proactively shape our brand positioning.Brand Governance: Ensure consistency across all touchpoints—from sales decks to product UI copy to conference booths.What Will Make You Successful3–5 years of experience in brand marketing, strategic comms, or product marketing—ideally in automotive tech, SaaS, or AI-first startupsMust have experience of working with automotive companies in the US marketProven track record of building and scaling B2B brands, especially in fragmented and localized marketsDeep understanding of dealership personas and the psychology of selling into dealer groupsExperience leading full-funnel marketing campaigns—strategy, creative, messaging, executionA knack for storytelling with flawless writing chops and creative judgmentAbility to work cross-functionally with product, GTM, and design teamsComfortable in a fast-moving, ambiguous startup environment where brand is built iterativelyDeep alignment with Spyne AI’s core values: Customer Obsession, Think 10X - Not 10%, Extreme Ownership, Relentless Innovation MachineNice to HaveExperience marketing AI/ML solutions or automotive data platformsExposure to , CDK, Reynolds & Reynolds, or dealer CRM toolsPast participation in automotive conferences like NADA, Digital Dealer, or NIADAFamiliarity with ad tech, social strategy, or retail media networks targeting dealersWhy Join Spyne?Shape the voice of a category-defining AI brand in automotive retailA culture built on speed, ownership, and innovationBe the first brand hire in the US, with full ownership and visibilityCompetitive compensation + ESOPs + high-impact visibilityOffice in New Jersey with direct access to US leadership and customer-facing teamsCareer acceleration as one of the founding GTM members in the U.S.