Marketing & Branding Manager

Marketing & Branding Manager

Marketing · Branding · Strategy

Lead U.S. brand strategy for Our Client’s own-brand portfolio across Supplements, Health & Wellness and CPG.

Location: United States · West Coast

Employment: Full-time

Working Model: Hybrid / Remote

Key Focus Areas:

U.S. Brand Strategy · Budget Ownership · Agency Management · Cross-channel Growth · CPG / Supplements

Key Responsibilities

Own U.S. brand strategy

Define positioning, localization and audience growth paths for Our Client’s own-brand portfolio.

Drive end-to-end campaigns

Lead campaigns from planning and creative direction through to channel execution across social, PR, influencers and retail.

Own the brand marketing budget

Plan spend, track ROI and deliver measurable brand-awareness outcomes.

Lead cross-channel coordination

Align Amazon, Costco, Target and DTC channels to create a unified brand experience.

What We’re Looking For

Required

5+ years of brand marketing experience in CPG, Supplements or Health & WellnessProven track record of building brands in the U.S. marketHands-on experience owning and managing a brand marketing budgetBased in the U.S. with deep cultural fluency in U.S. consumer behaviorPreferred

Big-brand or 4A agency background running U.S. campaignsU.S. retail partnership experience, including Costco, Target, etc.Based on the U.S. West Coast, preferably California or WashingtonCross-border team or international HQ experienceCompany: Our Client

Location: United States, West Coast

Type: Full-time, Hybrid / Remote