Marketing / Business Development Representative

Position Summary

The Marketing/Business Development Representative is responsible for executing integrated marketing initiatives and supporting business development efforts that generate qualified leads, increase brand awareness, and drive revenue growth. Working closely with Sales and Executive Leadership, this role develops targeted campaigns, identifies prospective clients, nurtures relationships, and helps position the company as a trusted partner in Revenue Cycle Management solutions.

This position is ideal for a self-motivated professional with experience in healthcare marketing, healthcare technology, or Revenue Cycle Management who enjoys combining creative marketing with strategic prospecting and relationship building.

Key Responsibilitie

sMarketin

gExecute marketing campaigns across email, digital, social media, webinars, and events.Create and manage marketing collateral, presentations, brochures, case studies, and sales enablement materials.Coordinate website updates, content creation, SEO, and social media activity.Assist in developing thought leadership content, client success stories, blogs, newsletters, and email campaigns.Monitor campaign performance and recommend improvements based on marketing analytics.Maintain brand consistency across all marketing and communication channels

.
Trade Shows, Conferences & Even

tsPlan, coordinate, and execute the company's participation in regional and national healthcare conferences, trade shows, and industry events.Manage all event logistics including booth selection, vendor coordination, promotional materials, shipping, travel arrangements, and on-site execution.Develop pre-event, onsite, and post-event marketing campaigns to maximize attendee engagement and lead generation.Coordinate meeting schedules for the executive team and sales representatives before and during conferences.Manage conference sponsorships, speaking opportunities, networking events, and exhibitor relationships.Ensure all booth displays, branded materials, giveaways, and marketing collateral align with company branding and messaging.Capture, track, and distribute event-generated leads within the CRM, ensuring timely follow-up by the sales team.Measure event success through key performance indicators including meetings scheduled, qualified leads generated, pipeline created, opportunities influenced, and return on investment (ROI).Research and recommend new conferences, healthcare associations, and sponsorship opportunities that align with the company's target markets and strategic growth objectives.Coordinate post-event debriefs and provide leadership with performance reports, attendee insights, competitive intelligence, and recommendations for future event

s.
Business Developm

entIdentify and research prospective healthcare organizations, physician groups, ambulatory surgery centers, MSOs, and health systems.Conduct outbound prospecting through phone calls, email campaigns, LinkedIn outreach, and networking.Qualify leads and schedule introductory meetings for the sales team.Build and maintain relationships with healthcare executives, revenue cycle leaders, practice administrators, and key decision-makers.Support proposal development, presentations, RFP responses, and follow-up communications.Maintain accurate prospect and customer information within the C

RM.
Lead Generation & Sales Sup

portBuild targeted prospect lists using tools such as ZoomInfo, LinkedIn Sales Navigator, and industry databases.Execute account-based marketing (ABM) campaigns in partnership with the sales team.Track lead activity, pipeline progression, and campaign performance.Coordinate conference participation, trade shows, webinars, and client events.Assist with follow-up campaigns before and after marketing eve

nts.
Qualifica

tionsReq

uiredBachelor's degree in Marketing, Business, Healthcare Administration, Communications, or a related field.2–5 years of experience in B2B marketing, business development, sales, or healthcare services.Experience working in Healthcare Revenue Cycle Management, Healthcare IT, Healthcare Technology, or related industries is preferred.Excellent written, verbal, and presentation skills.Strong organizational and project management abilities.Proficiency with Microsoft Office and CRM platf

orms.
Preferred Qualific

ationsExperience

with:Salesforce or HubSpotZoomInfoLinkedIn Sales NavigatorMarketing automation platformsGoogle AnalyticsHealthcare Revenue Cycle ManagementPhysician practice operationsHealthcare software o

r SaaS

Core Comp

etenciesRelationship BuildingProspecting & Lead GenerationMarketing Campaign ExecutionContent DevelopmentSales EnablementCustomer ServiceCommunicationOrganization & Time ManagementAnalytical ThinkingTeam CollaborationProblem SolvingAdap

tability
Key Performance Indicato

rs (KPIs)Success in this role will be mea

sured by:Qualified leads generatedSales meetings scheduledMarketing campaign performancePipeline contributionEmail and digital engagement metricsCRM data quality and activityEvent participation and follow-upContent production and brand engagementSupport of sales growth o

bjectives