Build your best future with the Johnson Controls team
Johnson Controls, a global leader in thermal management, mission-critical building systems, energy efficiency, and decarbonization, helps customers use energy more productively, reduce carbon emissions, and operate with the precision and resilience required in rapidly expanding industries such as data centers, healthcare, pharmaceuticals, advanced manufacturing, and higher education.
For more than 140 years, Johnson Controls has delivered performance where it really matters. Backed by advanced technology, lifecycle services and an industry-leading field organization, we elevate customer performance, turn goals into real-world results and help move society forward.
Job Profile Summary
The Marketing Business Development Representative (MBDR) is responsible for converting marketing-driven demand and outbound prospecting efforts into qualified sales meetings. This role bridges Marketing and Sales by engaging prospects through cold calling and campaign follow-up, validating interest, and scheduling high-quality appointments that drive pipeline creation.
Key Responsibilities
Outbound Prospecting
Execute high-volume outbound calling (50–100+ dials/day) across target accounts
Follow structured outreach cadences across phone, email, and voicemail
Engage decision-makers and introduce relevant solutions
Partner with regional marketer[s] on event pre-calls and post-event “qualification”
Marketing Lead Conversion
Rapidly follow up on inbound and campaign-generated leads
Leverage intent signals, campaign context, and messaging to personalize outreach
Convert Marketing Qualified Leads (MQLs) into Sales Working Leads (SWLs)
Appointment Setting
Conduct high-level qualification (need, role, timing, fit)
Ensure strong handoff to inside or frontline sales with documented context
Pipeline Development
Build a pipeline of new customers
Nurture prospects through persistent, multi-touch follow-up
Support campaign performance and pipeline conversion goals
CRM & Data Discipline
Log all activity and outcomes in Salesforce
Maintain accurate lead/contact data and status updates through handoff
Track performance against defined KPIs and SLAs
Cross-Functional Collaboration
Partner with Marketing on lead quality and campaign feedback
Align with Sales on target accounts and meeting expectations
Required Qualifications
High school diploma or equivalent (Bachelor’s preferred)
0–3+ years in sales, customer service, call center, or similar role
Strong verbal communication and phone presence
Ability to work in a disciplined, high-activity, metrics-driven environment and maintain a high level of organization
IT and data management knowledge
Preferred Qualifications
Experience in cold calling, SDR, MDR, or inside sales roles
Familiarity with Salesforce or similar CRM
Exposure to B2B sales and marketing environments
Core Competencies
Cold Calling & Objection Handling
Communication & Persuasion
Time Management & Execution Discipline
Resilience & Coachability
Basic Sales Qualification
HIRING HOURLY RANGE: $21.00-28.00 (Hourly rate to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.) This position includes a competitive benefits package. The posted salary range reflects the target compensation for this role. However, we recognize that exceptional candidates may bring unique skills and experiences that exceed the typical profile. If you believe your background warrants consideration beyond the stated range, we encourage you to apply. To support an efficient and fair hiring process, we may use technology assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers. For details, please visit the About Us tab on the Johnson Controls Careers site at https://jobs.johnsoncontrols.com/about-us
| Build your best future with the Johnson Controls team
Johnson Controls, a global leader in thermal management, mission-critical building systems, energy efficiency, and decarbonization, helps customers use energy more productively, reduce carbon emissions, and operate with the precision and resilience required in rapidly expanding industries such as data centers, healthcare, pharmaceuticals, advanced manufacturing, and higher education.
For more than 140 years, Johnson Controls has delivered performance where it really matters. Backed by advanced technology, lifecycle services and an industry-leading field organization, we elevate customer performance, turn goals into real-world results and help move society forward.
Job Profile Summary
The Marketing Business Development Representative (MBDR) is responsible for converting marketing-driven demand and outbound prospecting efforts into qualified sales meetings. This role bridges Marketing and Sales by engaging prospects through cold calling and campaign follow-up, validating interest, and scheduling high-quality appointments that drive pipeline creation.
Key Responsibilities
Outbound Prospecting
Execute high-volume outbound calling (50–100+ dials/day) across target accounts
Follow structured outreach cadences across phone, email, and voicemail
Engage decision-makers and introduce relevant solutions
Partner with regional marketer[s] on event pre-calls and post-event “qualification”
Marketing Lead Conversion
Rapidly follow up on inbound and campaign-generated leads
Leverage intent signals, campaign context, and messaging to personalize outreach
Convert Marketing Qualified Leads (MQLs) into Sales Working Leads (SWLs)
Appointment Setting
Conduct high-level qualification (need, role, timing, fit)
Ensure strong handoff to inside or frontline sales with documented context
Pipeline Development
Build a pipeline of new customers
Nurture prospects through persistent, multi-touch follow-up
Support campaign performance and pipeline conversion goals
CRM & Data Discipline
Log all activity and outcomes in Salesforce
Maintain accurate lead/contact data and status updates through handoff
Track performance against defined KPIs and SLAs
Cross-Functional Collaboration
Partner with Marketing on lead quality and campaign feedback
Align with Sales on target accounts and meeting expectations
Required Qualifications
High school diploma or equivalent (Bachelor’s preferred)
0–3+ years in sales, customer service, call center, or similar role
Strong verbal communication and phone presence
Ability to work in a disciplined, high-activity, metrics-driven environment and maintain a high level of organization
IT and data management knowledge
Preferred Qualifications
Experience in cold calling, SDR, MDR, or inside sales roles
Familiarity with Salesforce or similar CRM
Exposure to B2B sales and marketing environments
Core Competencies
Cold Calling & Objection Handling
Communication & Persuasion
Time Management & Execution Discipline
Resilience & Coachability
Basic Sales Qualification
HIRING HOURLY RANGE: $21.00-28.00 (Hourly rate to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.) This position includes a competitive benefits package. The posted salary range reflects the target compensation for this role. However, we recognize that exceptional candidates may bring unique skills and experiences that exceed the typical profile. If you believe your background warrants consideration beyond the stated range, we encourage you to apply. To support an efficient and fair hiring process, we may use technology assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers. For details, please visit the About Us tab on the Johnson Controls Careers site at https://jobs.johnsoncontrols.com/about-us
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