Marketing Campaign Manager

Key Responsibilities Include • Deep understanding of and advocacy for key client segments and ability to align line of business goals to marketing strategies that target those audiences with a client-centric approach. • Leads design, development and execution of end-to-end, offer-based integrated marketing campaigns for acquisition, deepening and retention across client segments and the overall buyer journey. • Builds strong relationships and work collaboratively with other marketing teams, Bank stakeholders and agency partners to ensure optimal campaign orchestration and performance • Articulates and advocates for marketing campaign development needs and works with key stakeholders to ensure implementation, communication plans are in place. Experience, Skills and Competencies: • * • Experience leading and managing marketing campaigns in a variety of advertising platforms • Experience with personalization practices across channels a plus • Superior change management and leadership skills • Ability to negotiate and influence others • Independent decision making ability • Strong interpersonal and communications skills • Strong attention to detail, analytical skills and data-driven thinking • Inherent growth mindset and ability to adapt and thrive in a changing workplace • Demonstrates and exemplifies those values and characteristics which are essential to the Marketing Team’s success: • Great attitude: realize that the energy and attitude they bring, impacts not only their performance but the performance of those around them • Transparency: are direct, factual, and straight-forward • Flexibility: ask questions for greater insight, and make recommendations relative to alternatives, options or other solutions Corporate Diversity Commitment: We remain committed to creating a more equitable society, and that starts with our associates, our clients, and the communities we serve.