Marketing Campaign Manager

Coder Pad's mission is to create a more inclusive and strong tech community.How? You will own the planning and delivery of multi-channel campaigns that directly influence pipeline while building sustainable brand awareness that fuels future demand.You will work cross-functionally with Sales, Content, Product Marketing, Marketing Ops, and Demand Gen to deliver campaigns that move buyers from awareness to opportunity.As the global leader in the technical interview space (4,000+ customers in 165+ countries) it is our goal as a marketing team to tell stories and run programs that build brand awareness and drive pipeline generation while enabling our customer facing teams.This role reports to the Director of Demand Generation.This role is located in North America and works EST hours.What you'll be doing:Plan and execute coordinated, multi-channel campaigns — ensuring channels work together across the buyer journey.Channels include: Email marketing, Paid social, Paid search, Webinars / virtual events, Website landing pagesContent Development & Messaging Alignment: Translate positioning into compelling, performance-driven campaign messaging. You understand that performance is measured by pipeline impact — not just activity metrics.You will:Manage budgets and pacing for your programs/channelsRun A/B tests (subject lines, ads, landing pages)Optimize for CTR, CVR, CPL, and pipeline contributionIdentify underperforming messages or assets and iterate quicklyMarketing Automation & CRM Proficiency: You understand how leads move from campaign to pipeline. You ensure campaigns are trackable, measurable, and aligned to revenue reporting.Working knowledge of: Hub Spot, Salesforce, Basic segmentation and nurture setup, UTM tracking and attribution fundamentals, Strong partnership with marketing and sales operationsProject Management & Cross-Functional Coordination: You can independently drive campaigns from concept to launch.You will:Build campaign timelines, Coordinate across content, design, sales, ops, demand gen, and product marketingManage multiple assets and deadlines simultaneouslyKeep launches on track in a fast-paced environmentManage and optimize campaign performanceWhat you should bring:3-5 years of experienceProven experience executing integrated demand generation campaignsHands‑on channel experience across a mix of email, paid media, webinars, and landing pagesStrong content development and messaging capabilitiesExperience optimizing campaigns based on performance dataWorking knowledge of Hub Spot and SalesforceAbility to operate independently while collaborating cross-functionallyCompany OverviewCoder Pad is on a mission to fix the technical interview process. We serve over 3,800 customers and have hosted more than 4 million technical interviews in 90+ programming languages since our launch in 2013.Through its simplicity, speed and accuracy, Coder Pad has become a leading interview platform for hiring teams that need a reliable solution to better evaluate technical candidates – and more fairly!