Marketing Campaign Manager

Coder Pad's mission is to create a more inclusive and strong tech community. How? By improving the technical interviewing experience with tools that allow for standardization and consistency, while reducing bias and increasing equality of opportunity.We are looking for a Marketing Campaign Manager to join our Marketing team.What does a Marketing Campaign Manager at Coder Pad do?This role is execution‑focused and impact‑driven. You will own the planning and delivery of multi‑channel campaigns that directly influence pipeline while building sustainable brand awareness that fuels future demand.You will work cross‑functionally with Sales, Content, Product Marketing, Marketing Ops, and Demand Gen to deliver campaigns that move buyers from awareness to opportunity.As the global leader in the technical interview space, it is our goal as a marketing team to tell stories and run programs that build brand awareness and drive pipeline generation while enabling our customer‑facing teams.This role reports to the Director of Demand Generation and is located in North America, working EST hours.What you'll be doingPlan and execute coordinated, multi‑channel campaigns — ensuring channels work together across the buyer journey. Channels include: Email marketing, Paid social, Paid search, Webinars / virtual events, Website landing pages.Content Development & Messaging Alignment: Translate positioning into compelling, performance‑driven campaign messaging. You don’t need to be a full‑time copywriter but you know what strong content looks like and can produce and refine it effectively.Develop strong value propositions aligned to persona and funnel stage.Write high‑performing content (with AI and team support), including: Blog posts, Video scripts, Emails, Landing pages, Ad copy, Long‑form content.Adapt messaging for awareness, engagement, and conversion stages.Channel Performance Optimization: Data‑informed and comfortable optimizing campaigns. Understand that performance is measured by pipeline impact — not just activity metrics.Manage budgets and pacing for your programs/channels.Run A/B tests (subject lines, ads, landing pages).Optimize for CTR, CVR, CPL, and pipeline contribution.Identify underperforming messages or assets and iterate quickly.Marketing Automation & CRM Proficiency: Understand how leads move from campaign to pipeline. Ensure campaigns are trackable, measurable, and aligned to revenue reporting.Working knowledge of Hub Spot, Salesforce, basic segmentation and nurture setup, UTM tracking and attribution fundamentals, strong partnership with marketing and sales operations.Project Management & Cross‑Functional Coordination: Independently drive campaigns from concept to launch.Build campaign timelines, coordinate across content, design, sales, ops, demand gen, and product marketing.Manage multiple assets and deadlines simultaneously.Keep launches on track in a fast‑paced environment.Manage and optimize campaign performance.What you should bring3-5 years of experience.Proven experience executing integrated demand generation campaigns.Hands‑on channel experience across a mix of email, paid media, webinars, and landing pages.Strong content development and messaging capabilities.Experience optimizing campaigns based on performance data.Working knowledge of Hub Spot and Salesforce.Ability to operate independently while collaborating cross‑functionally.Company OverviewCoder Pad is on a mission to fix the technical interview process. We serve over 3,800 customers and have hosted more than 4 million technical interviews in 90+ programming languages since our launch in 2013.Through its simplicity, speed, and accuracy, Coder Pad has become a leading interview platform for hiring teams that need a reliable solution to better evaluate technical candidates fairly. It works like an IDE to emulate real‑world scenarios and is easily personalized to specific team needs, ensuring a positive experience for both candidate and interviewer alike. That’s why top companies such as Spotify, Linked In, and Lyft rely on Coder Pad to help them prioritize quality talent and scale their hiring efforts.Benefits for YouMeaning…