Marketing Campaign Manager

Coder Pad's mission is to create a more inclusive and strong tech community. How? You will own the planning and delivery of multi‑channel campaigns that directly influence pipeline while building sustainable brand awareness that fuels future demand.You will work cross‑functionally with Sales, Content, Product Marketing, Marketing Ops, and Demand Gen to deliver campaigns that move buyers from awareness to opportunity.As the global leader in the technical interview space, it is our goal as a marketing team to tell stories and run programs that build brand awareness and drive pipeline generation while enabling our customer‑facing teams.This role reports to the Director of Demand Generation and is located in North America, working EST hours.What you'll be doingPlan and execute coordinated, multi‑channel campaigns — ensuring channels work together across the buyer journey. Understand that performance is measured by pipeline impact — not just activity metrics.Manage budgets and pacing for your programs/channels.Run A/B tests (subject lines, ads, landing pages).Optimize for CTR, CVR, CPL, and pipeline contribution.Identify underperforming messages or assets and iterate quickly.Marketing Automation & CRM Proficiency: Understand how leads move from campaign to pipeline. Ensure campaigns are trackable, measurable, and aligned to revenue reporting.Working knowledge of Hub Spot, Salesforce, basic segmentation and nurture setup, UTM tracking and attribution fundamentals, strong partnership with marketing and sales operations.Project Management & Cross‑Functional Coordination: Independently drive campaigns from concept to launch.Build campaign timelines, coordinate across content, design, sales, ops, demand gen, and product marketing.Manage multiple assets and deadlines simultaneously.Keep launches on track in a fast‑paced environment.Manage and optimize campaign performance.What you should bring3-5 years of experience.Proven experience executing integrated demand generation campaigns.Hands‑on channel experience across a mix of email, paid media, webinars, and landing pages.Strong content development and messaging capabilities.Experience optimizing campaigns based on performance data.Working knowledge of Hub Spot and Salesforce.Ability to operate independently while collaborating cross‑functionally.Company OverviewCoder Pad is on a mission to fix the technical interview process.