Marketing Campaign Specialist

ChiroUp is looking for a Marketing Campaign Specialist to execute high-impact marketing campaigns that generate qualified leads, create sales opportunities, and drive measurable business growth. Success in this role isn't measured by the number of campaigns you launch. Own the execution of marketing campaigns from concept through launch, optimization, and reporting.Build campaigns that generate qualified leads, trial sign-ups, demo bookings, and sales opportunities.Manage paid advertising campaigns across Meta, Google, LinkedIn, and other digital channels.Execute email marketing, lead nurturing, retargeting, and automated marketing campaigns.Continuously optimize campaigns by testing audiences, messaging, creative, offers, and landing pages.Monitor key performance metrics, including conversion rates, cost per lead, pipeline generated, and campaign ROI.Partner closely with the BDR team to improve lead quality, follow-up strategies, and conversion rates.Coordinate marketing campaigns that support webinars, product launches, promotions, and events.Help identify new growth opportunities and marketing channels to generate additional pipeline.Keep campaigns organized, on schedule, and continually improving through data-driven decision making. 2-5 years of experience in digital marketing, campaign management, demand generation, or growth marketing.Experience managing paid advertising campaigns in Meta Ads Manager.Experience with Google Ads is a plus.Familiarity with email marketing and marketing automation platforms.Strong understanding of lead generation funnels and conversion optimization.Comfortable analyzing campaign performance and using data to improve results.Highly organized with the ability to manage multiple campaigns simultaneously.Excellent written communication and copywriting skills.Experience working with CRM platforms like Salesforce is a plus.B2B SaaS, healthcare, or technology marketing experience is preferred. If you're excited about this role and believe you can make an impact, we encourage you to apply.