Marketing Campaign Specialist

Hartford, CT Position Overview This is not a sales position. However, the successful candidate must understand that effective marketing should produce measurable business results. The position may be structured as a part-time employee, independent contractor, or contract-to-hire engagement , depending on the experience and preferences of the selected candidate. Key Responsibilities Develop and execute marketing campaigns designed to increase awareness, leads, and enrollment for professional training programs Manage and grow the organization's presence across relevant social media platforms Plan, create, schedule, and optimize engaging social media and digital content Develop and manage paid digital advertising campaigns, including Google Ads and paid social media Create targeted campaigns for specific training programs, audiences, industries, and geographic markets Support email marketing campaigns designed to promote upcoming programs and drive registrations Identify opportunities to improve website traffic, landing-page performance, and online enrollment conversions Develop marketing calendars around upcoming programs, enrollment periods, events, and promotional initiatives Assist with marketing and promotional activities related to industry events, conferences, and trade shows Conduct market and audience research