Marketing communication

The Marketing and Communications Assistant Director will develop and execute marketing and communications campaigns and initiatives for the Jacksonville University College of Law. This position is a member of the enrollment marketing team and participates in all team meetings, strategy sessions, and professional development with this group in addition to that presented in the College of Law and receives direction on that team from the Director of Enrollment Communications. Duties / Responsibilities • Admissions Communications • Serve as member of the enrollment marketing and admissions team representing the College of Law • Receive direction and support from the Director of Enrollment Communications • Support admissions with communication needs such as : • Plan enrollment marketing campaigns using social media, website updates, print pieces and other tools as time to time may be required by the enrollment marketing team or Director Communications • New student email campaigns using leads • Current student email campaigns • Transactional emails for current and future students • Designing, ordering and organizing materials for tables and events • Collaborate on event planning needs • Public relations needs : • Press Releases • Media Pitches • JU News Hub articles • Media Interview assistance • Publication in new media, local and otherwise • Create and send monthly College of Law newsletter • Marketing Support • Plan marketing campaigns that use tactics such as : • Digital marketing (Examples include Facebook, Instagram, Search, Display, and Adroll) • Website updates / new web page designs • Print pieces such as marketing booklets, fold-outs, flyers, and postcards • City brand recognition including light post flags, billboards, and flyers • Assistance with video projects such as student testimonial, new location coverage, event coverage, etc. Education, Certificates, Licenses, & Experience • Minimum Education Requirement : Bachelor’s degree in closely related field such as marketing, communications, graphic design, or business • Minimum Work Experience : Experience in the marketing, communications, and / or graphic design industry. This is not an exhaustive list of all responsibilities, duties, and / or skills required for this position.