• Lead go-to-market planning and execution for new products and services, ensuring alignment across departments for all phases of product launch • Create compelling brand messaging, value propositions, product positioning, and promotional content across multiple channels to drive lead generation for all pillars • Cross-Functional Leadership • Drive projects forward by coordinating with cross-functional teams, including other Aptar affiliates and Global marketing teams, to ensure timely and successful execution. • Product & Sales Support • Provide product segment expertise and marketing support to the Sales team and external partners. • Experience with Marketing Automation platforms such as HubSpot, Eloqua or Marketo. • Strong skills in market research, ABM strategy, promotions, and advertising. • Visual Demands -Requires ability to read written instructions, correspondence and other documentation as well as operate office equipment such as computers and printers.
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