Marketing Communications Manager

Sonoma County Winegrowers is seeking an innovative and energetic marketing manager to provide marketing, communications and operations support to our local, regional, national and global marketing initiatives and partners. Marketing • Assist the Director of Marketing with the creation and execution of the annual marketing strategy, plan, and budget • Work with regional, national and global partners including Ford Pro, San Francisco Giants, Food & Wine Magazine, Landry’s, Wilbur Ellis and others • Support branding efforts that elevate Sonoma County wine region and Sonoma County Winegrowers, including a focus on sustainability leadership, climate stewardship, world-class wines and the region’s diversity • Develop social media program strategy and mange its implementation across both SCW and SCGGF • Manage social media platforms (YouTube, Instagram, Facebook, and LinkedIn) including creation, tracking, and monitoring content, and provide regular updates to Director of Marketing and Marketing Committee • Obtain insights from grape growers, wineries, suppliers and consumers that will drive storytelling and communication efforts for Sonoma County wine region • Oversee podcast and radio show programming • Manage websites for SCW and SCGGF including content creation and managing SEO to ensure SCW and Sonoma County wine region are searchable across key topics • Oversee and edit as needed all eblasts and communications for SCW & SCGGF • Write monthly program recaps that can be shared with board and growing community • Develop and maintain key messages and hot topics for both SCW and SCGGF • Establish relationships with key media, both trade and consumer, in order to insure regular coverage of Sonoma County and its grapes and wines • Plan and attend marketing events, media dinners, Somm education and outreach that supports Sonoma County brand and region in Sonoma County and around the US • Other support as assigned To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. A.) The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.