Provide oversight and collaborate with marketing stakeholders and the agency and digital team in the development and implementation of creative marketing communications plans and activities, with the input of Portfolio Marketing Leaders and Strategic Marketing Managers. Ensure, in conjunction with the digital team and advertising agency, complete marketing communications plans are developed and implemented in a timely manner. Advertising & Media Utilization • Provide overall management of marketing messages by overseeing the development of effective messaging and creative elements by the advertising agency and digital team. • Lead the development of a multi-channel, fully integrated marketing communications plans inclusive of traditional media, digital communications, sales support materials, social and more with agency partners and digital communications. • Demonstrated ability to work with other department members to build and reach consensus and support, yet have the ability to think and work independently.
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