Marketing Communications Manager- Energy

Working from the established focus market segment and brand strategy, this position manages the segment planning and execution of marketing communications tactics in support of division sales and share growth goals. The manager will prioritize initiatives and tactics and execute campaigns to drive measurable business results for the P&M Division with the support of internal shared services resources and external agencies. Strategic Marketing Communications • Lead the communication of key initiatives from the Protective & Marine segment marketing organization to ensure alignment with business goals and segment objectives. Marketing Communications Program Management • Design and manage segment content initiatives, product launches, demand generation campaigns, sales promotions, trade shows, media and PR programs, etc. • Collaborate with the digital marketing team to follow best practices and drive innovation to support demand generation strategies through marketing automation platform.