The Specialist partners closely with the Marketing team, Sales teams, Product, and Channel/Partner stakeholders to ensure APS is positioned as a leading mid-market payroll and HCM provider. • Own product marketing content by developing and maintaining core product messaging assets, including positioning narratives, product pages, solution briefs, feature/benefit copy, launch and update communications, competitive/FAQ content, and internal product enablement materials in partnership with Product and Sales. • Collaborate with the paid media agency by supplying campaign messaging, ad copy, and landing page content; review creative to ensure strategic and brand alignment. • 3+ years of experience in content marketing, marketing communications, or B2B copywriting-preferably in the SaaS industry. • Experience managing content libraries or enablement platforms (Mindtickle or similar), including organization, version control, and content refresh processes.
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