The Marketing & Communications Specialist is primarily responsible for the implementation of LANTA's Market Development Strategy, market research activities, and rider communications. This is an exciting opportunity to build connections with residents and businesses of the Lehigh, Northampton, and Carbon counties. The Marketing & Communications Specialist is primarily responsible for activities such as, but not limited to: • Social media management of all platforms, including responding to rider questions and concerns in a timely and efficient manner. • Design and lead the rider information programs to ensure timely and user-friendly printed or electronic service information and general awareness regarding LANTA. • Support the Marketing and Communication department on various initiatives.
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