Marketing & Communications Specialist

The Marketing & Communications Specialist is responsible for executing CASA’s marketing, communications, and outreach efforts. This role implements strategies set by the Executive Director to increase volunteer recruitment, community awareness, and organizational visibility. The Marketing & Communications Specialist leads content creation, digital presence, and storytelling, while collaborating with Fund Development and Program staff to ensure messaging is consistent, effective, and aligned with CASA’s mission and goals.

1. Brand Management & Organizational Messaging

Execute marketing and communications strategies as directed by Executive Director
Maintain and ensure consistency of CASA’s brand across all platforms and materials
Implement organizational messaging aligned with mission, values, and strategic priorities
Ensure all communications are clear, accurate, and aligned with CASA standards
Maintain brand guidelines and ensure adherence across departments
Support internal consistency in how CASA presents its work and impact

2. Volunteer Recruitment Marketing

Execute volunteer recruitment marketing strategies in alignment with organizational priorities
Develop and manage recruitment campaigns across multiple platforms (social media, website, email, community outreach)
Create content and materials to attract qualified volunteer candidates
Collaborate with Training Specialist to align recruitment messaging with screening outcomes and candidate quality
Adjust recruitment approaches based on feedback regarding volunteer readiness and program needs

3. Community Outreach & Awareness

Increase CASA’s visibility within the community through outreach and engagement efforts
Develop and maintain relationships with community partners, organizations, and stakeholders
Represent CASA at community events, outreach opportunities, and presentations as needed
Identify opportunities to expand awareness and engagement within the community
Support development of partnerships that strengthen CASA’s presence

4. Content Creation & Storytelling

Execute content strategy that highlights CASA’s impact, programs, and success stories
Develop and manage content for:
Social media
Website
Newsletters
Marketing materials
Collaborate with Program Manager and staff to gather accurate and meaningful stories
Ensure storytelling reflects program outcomes and aligns with CASA’s mission
Provide content and messaging support to Fund Development for donor engagement

5. Digital Presence & Communications

Manage CASA’s website, social media platforms, and digital communications
Ensure content is current, engaging, and aligned with organizational priorities
Monitor engagement and adjust approaches to improve reach and effectiveness
Maintain consistent communication with external audiences through digital channels
Ensure accessibility and usability of digital content

6. Event Marketing & Promotion

Support marketing and promotion of fundraising and community events
Collaborate with Fund Development to align event messaging and outreach
Develop promotional materials and campaigns for events
Ensure consistent branding and messaging across all event-related communications
Support event visibility and community engagement

7. Collaboration with Fund Development

Provide marketing materials, messaging, and content to support fundraising efforts
Support donor communications through storytelling, branding, and content creation
Ensure alignment between marketing efforts and fundraising strategies
Collaborate on campaigns that support donor engagement and organizational growth

8. Data Tracking & Marketing Performance

Track and analyze marketing performance metrics (engagement, reach, recruitment effectiveness)
Evaluate effectiveness of campaigns and outreach efforts
Provide insights and recommendations for improvement based on data
Monitor trends in volunteer recruitment and community engagement

9. SOP Development & Maintenance

Maintain and update SOPs related to marketing, communications, and outreach processes
Ensure SOPs are clear, accurate, and consistently followed
Participate in SOP review cycles:
Monthly for new or updated processes
Quarterly for established processes
Recommend improvements based on marketing performance and operational needs

10. Backfill & Operational Support

Serve as primary backfill for Fund Development Specialist for:
donor communications and messaging
marketing-related fundraising support
event promotion and communication needs
Maintain continuity of donor-facing communications during staff absences
Support execution of fundraising campaigns through content and messaging
Escalate donor relationship management and strategic decisions to Executive Director
Support organizational needs during high-demand periods

11. Other Duties as Assigned

Perform additional duties as needed to support the organization’s mission and operations

Pay: $43,000.00 - $53,000.00 per year

Benefits:

Dental insurance
Health insurance
Life insurance
Paid time off
Vision insurance

Application Question(s):

What marketing strategies or tactics have you used in your previous roles?

(Examples may include email campaigns, social media management, content creation, event promotion, SEO, etc. Please be specific.)

Do you have experience working with CRM systems? If so, which platforms have you used and how have you used them in your work?

Work Location: Hybrid remote in Beaumont, TX 77701