Marketing & Communications Specialist

Reporting to the Deputy Director of Exhibitions & Advancement, the Marketing & Communications Specialist is responsible for leading the promotion of the Museum’s Permanent Collection, programs, activities, exhibitions, and facilities, with the goal of visitor growth and engagement. Job duties include, but are not limited to: Marketing and Public Relations: ● Create and execute overall marketing strategies for the Museum, while ensuring brand compliance ● Serve as the media point of contact. Achieve coverage for exhibitions, events and programming. ● Create all marketing materials for the Museum, including quarterly mailers, invitations, membership brochures, gallery guides, sponsorship packets and other materials requested by departments ● Oversee communication with outside vendors and evaluate the costs and services provided ● Manage the creation and distribution of all radio, digital and print ads ● Create and manage annual media calendar ● Write and distribute press releases Digital Marketing and Social Media: ● Monitor, analyze and report on key metrics, including media coverage, website traffic and social engagement ● Create content and maintain regular schedule/calendar for social media and email blasts ● Oversee the Museum’s social media activities in coordination with the Marketing & Graphic Design Coordinator ● Create and oversee e-blasts through Constant Contact or other platforms as needed ● Oversee updates to the website with events and information regularly and act as primarily liaison for web development company Community Outreach: ● Work with key arts and cultural organizations, and travel and hospitality partners to promote the Ogden Museum as a cultural destination Strategic Plan: ● Increase focus on long-lead communications planning; establish an annual multichannel marketing plan ● Build reachable audience with capable platforms, towards measurable goals ● Experiment to find media mix to reach demographics which are underrepresented in current audience ● Undertake a major effort to re-engage the tourist audience ● Develop a dynamic digital content strategy ● Develop a compelling narrative which conveys the Museum’s status as a nexus for the exploration of the art and culture of the American South Budgeting and Reporting: ● Prepare and administer annual departmental budget ● Prepare monthly media reports, board reports and exhibition reports as needed ∙ ● Oversee the creation of an annual report with support from the Marketing & Graphic Design Coordinator Miscellaneous: ● Support visitor services staff with updated gallery guides, rack cards, and signage, assisted by the Marketing & Graphic Design Coordinator ● Support the management of the info@ email and respond on behalf of the Museum when needed Qualifications ● Bachelor's degree in marketing from an accredited university and/or five years of experience in marketing and communications ● Background or interest in the arts preferred ● Highly organized and analytical, and able to manage multiple competing priorities at once ● Keen eye for graphic design and branding ● Experience with Constant Contact preferred ● Excellent writing, editing, research, and communications skills ● Ability to form strong connections with a wide variety of people; good listening skills ● Strong computer skills and familiarity with social media trends and management ● Experience with Adobe Creative Suite and video editing skills ● Strong commitment to quality work and high productivity with close attention to detail ● Integrity, diplomacy and professional skills to work effectively on cross-team initiatives and to consult as appropriate ● Flexible to work occasional weekday evenings and weekends for meetings and special events The Marketing & Communications Specialist will be evaluated on a 30-, 60- and 90-day probationary period. Established in 1999 (2003) the Museum welcomes over 50,000 visitors annually and attracts diverse audiences through its broad range of programming including exhibitions, lectures, film screenings, and concerts.