Marketing & Communications Specialist

Responsibilities: • Support PPC Ad Campaigns: Assist in the management and optimization of PPC ad campaigns to drive targeted traffic and conversions • Content Generation: Collaborate with the marketing team to create compelling content for blog posts, news articles, landing pages, resource pages, and various forms to attract and engage our target audience • Email Marketing Campaigns: Contribute to the development, execution, and analysis of email marketing campaigns to nurture leads, promote products/services, and drive conversions • Social Media Oversight: Create, manage, and monitor a robust social media calendar for CVNL channels and affiliated channels. Stay up to date with best social media practices for audience engagement • Graphic Design Support: Provide graphic design support for various marketing materials, including but not limited to digital ads, social media graphics, email templates, infographics, website assets slide decks, videos, print and digital flyers, and event booklets • Collaboration: Work closely with cross-functional teams, including department heads, content writers, designers, and developers, to ensure cohesive and effective marketing strategies and campaigns • Analytics and Reporting: Track, analyze, and report on the performance of marketing initiatives using relevant metrics and tools. Ability to perform computer work. Standard business hours are 9am to 5pm. High-level editorial skills for creating, reviewing, and refining content to ensure accuracy, consistency, and adherence to brand guidelines • Proficiency in relevant software and tools (e.g., CRM, project management, marketing automation, event management platforms) • Experience in graphic design and proficiency with design software is a plus • Knowledge of the latest marketing trends and technologies • Ability to manage multiple priorities and campaigns effectively • Ability to work effectively with people of all ages from a wide variety of backgrounds • Passion for the CVNL mission and a commitment to diversity, equity, and inclusion • Spanish language proficiency is a plus