Marketing Communications Specialist

About the RoleThe Ohio State University Veterinary Medical Center (VMC) is seeking a strategic, creative, and versatile Marketing Communications Specialist to join our Marketing and Business Development team. Reporting to the Associate Director of Marketing & Business Development, this role strengthens the VMC brand, expands its referral base, and develops integrated marketing campaigns to elevate visibility with external audiences.Key Responsibilities Strategic Planning: Partner with the Associate Director to develop and implement a cohesive VMC marketing and messaging strategy.Referral Growth: Support the growth of the veterinarian referral base through targeted outreach, relationship‑building initiatives, and the end‑to‑end management of Continuing Education (CE) events.Content & Campaign Execution: Plan and execute multimedia marketing materials across digital, print, and social media platforms.Stakeholder Collaboration: Work closely with VMC leadership, clinical faculty, the College of Veterinary Medicine communications team, and external agency partners to align messaging.Data Storytelling: Use analytics tools to measure campaign performance, extract actionable insights, and communicate results to stakeholders.Innovation: Foster a culture of experimentation to ensure the VMC remains a leader in a competitive healthcare environment.Minimum Qualifications and EducationEducation: Bachelor’s degree or an equivalent combination of education and experience.Experience: 4 years of hands‑on experience in marketing and business development.Proven track record of growing a customer base within a service industry.Exceptional written and verbal communication skills, with the ability to translate complex clinical information into clear, engaging content.Strong organizational skills with the ability to manage multiple high‑priority projects simultaneously.Technological fluency and comfort with emerging tools, including AI and digital production technologies.Desired Qualifications and EducationMaster’s degree in Marketing, Communications, Business, or a related field.68+ years of hands‑on experience in marketing and business development.Direct experience in healthcare or medical marketing.Experience collaborating with creative agencies, media outlets, or referral‑driven organizations.Hiring Range$64,900 - $84,850Working ConditionsOccasional evening or weekend work and local travel may be required for events.Pushing/pulling/lifting up to 35 pounds.Potential exposure to animal dander and/or zoonotic diseases.#J-18808-Ljbffr