Marketing & Communications Manager

Lead day-to-day operations of HCA’s communications and marketing function across multiple programs, initiatives, campaigns, and priorities Independently manage workflows and implementation systems while aligning execution with organizational strategy Identify bottlenecks, inefficiencies, and opportunities for improvement; recommend and implement solutions Build and strengthen communications systems supporting organizational growth and scalability Serve as operational leader of the communications department, ensuring continuity across projects and initiatives Reduce dependence on Director involvement in day-to-day communications execution through proactive management and independent ownership Lead implementation of multi-channel campaigns supporting organizational priorities, program launches, initiatives, and growth opportunities Translate strategic direction into actionable campaign plans, timelines, deliverables, and execution pathways Manage communications implementation supporting programs including housing initiatives, financial education, digital products, partnerships, and future organizational growth areas Coordinate launches and ongoing communications for evolving programs and initiatives Recommend campaign opportunities and communications approaches aligned with organizational goals Operationalize HCA’s established brand standards across communications outputs Serve as final reviewer for most collateral, newsletters, website content, campaign materials, event communications, and social assets Ensure consistency across messaging execution, visual identity, and communications quality Maintain templates, workflows, and systems supporting efficient implementation Develop and maintain scalable marketing toolkits supporting existing and future organizational initiatives Build proactive communications systems ensuring new programs, partnerships, and lines of business launch with foundational marketing infrastructure in place Create repeatable workflows supporting consistency across organizational growth efforts Continuously improve systems supporting implementation across multiple initiatives Own performance outcomes related to communications and marketing KPIs Monitor, interpret, and improve metrics across campaigns, newsletters, websites, social media, and communications initiatives Recommend adjustments supporting increased effectiveness and organizational reach Develop reporting systems supporting informed decision-making Maintain accountability for improving communications performance over time