Marketing & Communications Specialist

Job DescriptionJob DescriptionA successful Plastic Surgery and Med Spa are seeking a creative, organized, and proactive Marketing & Communications Specialist to support the growth and visibility of our brands. This role is responsible for executing marketing initiatives, creating compelling content, coordinating campaigns, and enhancing the patient experience across multiple communication channels.

The Marketing & Communications Specialist will work closely with practice leadership to implement strategic initiatives and ensure marketing efforts align with organizational goals.

Key Responsibilities

Marketing Execution & Content Development

Execute marketing campaigns and promotional initiatives across digital and traditional platforms.Create engaging content for social media, websites, email campaigns, and other marketing channels.Develop educational content, service highlights, provider features, patient testimonials, awareness campaigns, and promotional materials.Maintain a consistent social media presence for both the Plastic Surgery and Med Spa, including scheduling content in advance.Photography & Videography

Capture and edit high-quality photos and videos for marketing purposes.Coordinate photo and video sessions with providers, staff, patients (with appropriate consent), and products.Produce short-form video content and visual assets for social media, paid advertising, and the practice websites.Marketing Planning & Coordination

Maintain the annual marketing calendar, including promotions, campaigns, events, community outreach, and content schedules.Assist with planning monthly specials, seasonal campaigns, and educational initiatives.Coordinate marketing projects from concept through implementation while meeting established timelines.Digital Marketing & Website Support

Assist with website updates and content management using WordPress and Elementor.Apply SEO best practices and support ongoing website optimization efforts.Collaborate with leadership to improve online visibility and patient engagement.Advertising & Performance Monitoring

Support the development and management of paid advertising campaigns, including Meta (Facebook and Instagram) ads.Monitor campaign performance using key metrics such as lead generation, consultation requests, engagement, and return on investment.Provide recommendations for campaign improvements based on analytics and performance data.Collaboration & Reporting

Work collaboratively with leadership, providers, and possible external marketing partners to execute strategic initiatives.Participate in regular marketing meetings and provide updates on completed projects, campaign performance, upcoming activities, and new ideas.Stay informed on industry trends and identify opportunities to strengthen the practice's marketing efforts.Operational Support

Provide front desk or administrative assistance as needed to support patient care and business operations.Intermittent travel to satellite offices as needed for content creation, events, marketing initiatives, or operational support.Demonstrate flexibility in adapting to changing priorities and assisting with special projects.Qualifications

Degree in Marketing, Communications, Business, or a related field preferred, or equivalent experience.Experience in marketing, communications, social media management, or digital content creation.Proficiency in photography and videography, including capturing and editing content for marketing purposes.Familiarity with Meta Business Suite, digital advertising platforms, and analytics tools.Experience with WordPress, Elementor, SEO principles, or a willingness to learn.Strong organizational, project management, and communication skills.Ability to work independently while collaborating effectively with leadership and external consultants.Reliable transportation and willingness to travel between office locations as needed.Experience in healthcare, aesthetics, plastic surgery, or medical spa marketing is preferred.What Success Looks Like

The successful candidate is creative, dependable, and execution-focused. They take ownership of projects, collaborate effectively with internal and external partners, produce high-quality visual and written content, and use data to improve marketing performance. Success is measured by consistent execution, meaningful patient engagement, qualified lead generation, and contributions to the continued growth of the plastic surgery office and med spa.